KUWAIT CITY - The Kuwait Food Company 'Americana', the largest food company in the Middle East, entered the Guinness Book of Records with three new records, making Americana the first company in the Middle East to achieve this feat in the food sector, particularly in the catering sector on a global level. The three categories are -- the largest fried chicken meal in the world from Kentucky, the largest Donuts box from Krispy Creme, and the longest burger line from Hardees in a Kuwait-Towers-like display. More than 500 workers from the experience of the Kuwait Food Company (Americana) contributed to the achievement. All the food at the event which took place at the Salwa Al-Sabah Hotel in Salmiya was donated to charitable institutions.
In a press conference attended by senior economic personalities, news agencies and satellite channels, Marzouk Nasser Al-Kharafi, chairman and managing director of the Kuwait Food Company 'Americana', uncovered the details of the world records achieved by the company. He assured this will make it a distinct name in the global food industry and crown more than half a century of the company's excellence in the Middle East. "One of the three 'Guinness' records that was registered is the biggest ever designed basket of 'Kentucky' fried chicken in the world. It weighed 480 kilos, breaking the previous world record of 300 kilos and had inside it 5,400 pieces of KFC chicken," Al Kharafi explained in the presence of the representative of Guinness encyclopedia, Talal Omar Al-Qadi.
The other two records which are unprecedented and never tried before -- are the largest Donuts box (5.90 meters in height and 4.10 meters in width) from Krispy Creme which contained 2,700 pieces of Donuts and the longest Kuwait-Towers-like burger line from Hardees. The line was 306 meters in length and consisted of 2,500 Hardees burgers. Al-Kharafi noted that the two new records to be registered in Guinness reward "Americana" with new standard marks, and that they will be the focus of attention of associated companies in the global food activity. He said that this triple achievement of 'Americana' is seen as a quality leap from being the strongest food brand in the Middle East, making it a world-wide name with distinction, particularly that it is classified as one of the most successful companies in the recording of the privileges and franchises.
The number of workers who have contributed to the registration of 'Americana' in 'Guinness' and achieved the three records were more than 500 locally experienced workers. More than 200 of them participated in the Kentucky Basket, and more than 200 workers took part in creating the Burger Line from Hardees, in addition to more than 100 workers who contributed in the donuts Box from Krispy Creme. Al-Kharafi said that "Americana" was able to provide added value to the Kuwaiti market by scoring these three world records through the initiative and the primacy in entering Kuwait to Guinness Book of Records through the three new figures allocated to the restaurants category.
He added that the efforts exerted by 'Americana' to push world markets towards new records are considered as a direct support from the company for the State of Kuwait and the local market, opening new horizons, and supporting the Kuwaiti companies in spreading globally. As part of its continuing social contribution, Al-Kharafi noted that the food used in participating at the competition will be donated to the Ministry of Social Affairs and the charitable institutions. Americana was built by Arab employees and reached out to globalism through its high quality products offered at all its outlets and branches. All the company's products comply with the Islamic Sharia (100% Halal).
By Rena Sadeghi
© Arab Times 2009
