If you've never heard of Nubia, then they have message: They're ready to play the mobile game in the UAE- literally.
The Shenzhen-headquartered company announced the launch of its newest smartphone dedicated for gaming in the UAE, in a bid to challenge the market already flooded with devices that promise to hold up to the rigors of this activity.
The RedMagic 5s is a 5G smartphone that, most critically, has its own liquid-cooling fan system that ensures the device functions optimally while playing performance-demanding games. While there are other smartphones in the market that have built-in cooling systems, Nubia is, by far, the only brand known to put actual fans in them.
The device sports a 6.65-inch 144Hz eSports Amoled screen and over 4,000 levels of brightness control. To complement those, it also offers eye-protection features to reduce strain.
It also has shoulder trigger controls, similar to those seen in the controllers of the Microsoft Xbox and Sony PlayStation.
Other hardware specs include a triple-camera setup with a 64MP lead lens and a 4500mAh battery that Nubia says can fully charge in 40 minutes. Its chipset is the Qualcomm Snapdragon 865.
Nubia is also the company that launched a 'wearable smartphone' at last year's Mobile World Congress, the Alpha, which can be wrapped around one's wrist.
"After our success in other Middle East and North Africa countries, I'm so proud to enter the UAE market," Mohamed Fawzi, CEO and founder of Blooms Group, Nubia's distributor in the UAE, said in a statement.
He added that he was looking forward to a fruitful partnership with Virgin Megastore in the UAE, where the RedMagic 5s will be exclusively sold starting at Dh2,599.
"We are planning more partnerships with the most promising global brands. We are following a new smart business strategy to enter the UAE market and other countries in Mena," Blooms Group regional director Anas Irshaid added.
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