JEDDAH - Splash, the Dubai-based international fashion retailer, recently launched its 65th regional store with a shop space measuring 24,000 square feet as part of the new extension at Jeddah's Aziz Mall.
The new layout, which features niches for Splash's in-house designed brands and international franchises, is based on the Yin-Yang concept of two opposing yet complementary forces.
"Splash is constantly moving with global changes in the fashion retailing industry as evidenced by our fourth retail design change in a mere 13 years. This new layout highlights the definition of space that we have always strived to achieve for each of our brands. It brings to life each brand's unique personality while being tied together through the overall concept of Yin-Yang," said Raza Beig, CEO of Splash.The new store is among the first few stores to implement the brand new retail look this year. Following soon are a number of new stores to be launched across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Jordan.
Starting with just one store in 1993, the fashion house is now a leading retailer in the GCC. Popularly known as the fashion arm of the Kingdom's City Plaza, Splash showcases in-house collections for men and women such as Ms, Nexus, Maxim, Retro, ZYNC and Scarlet and international brands such as Maui and Sons and Yishion.
Splash is also the exclusive licensee for Lee Cooper and Kappa in the Mideast as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia.
© The Saudi Gazette 2007
