Dubai, June 24th, 2007 (WAM) -- Emirates Marketing and Promotions(EMP), a subsidiary of Emirates Post, has been awarded the internationalstandard ISO 9001:2000 certification for its Call Centre operations.

EMP operates call centers, manages UAE's largest database and providesa host of direct mail marketing services to leading corporates and governmentagencies across the UAE.

"The ISO 9001:2000 certification crowns months of hard work by the EMPteam in raising the standards to global benchmarks," said Mr. AbdullahAl Daboos, Director General, Emirates Post. "The customers can now restassured that EMP can deliver world-class services. The recognition willspur our other subsidiaries to follow EMP's example and double their effortsto achieve higher quality standards."Mr. Ahmad Tahlak, CEO of EMP, said, "As a provider of complete turnkeysolutions for all marketing needs, EMP is proud of this achievement. Thecertification represents recognition of the highest level of customerservice and quality standards across all customer touch points. The ISO9001 200 certification will enable EMP to move forward on the qualitypathway and boost customer confidence in our offering.""The certification is the result of successful development of the CallCenter Quality Management System, as well as implementation of all thestandard requirements throughout the various activities and processes.

Getting the ISO certification is a triumph for the company's continuousefforts to enhance and improve its services," said Mr. Mohammad Kamal,Assistant CEO Commercial Operations and Call Centre.

With the Quality Management System operating at the Call Center, EMP hassucceeded in drastically reducing the number of customer complaints. Atthe same time, an efficient customer complaint system has been developedto deal with complaints.

The EMP Call Center has realized several benefits from implementing theISO 9001:2000 requirements. It can now control internal activities effectivelyand monitor customer service levels more efficiently, maintain and consolidateintegrated work relationships across teams.

EMP has drawn up an ambitious strategy to emerge as a leading player inthe region's growing call centre market place, by serving as an integratedplatform providing the most sophisticated technology-enabled call centreenvironment, highly skilled, trained and multilingual work force and establishedbusiness processes certified to the global quality standards.

EMP will open another dedicated call centre in downtown Dubai with a capacityof over 65 seats within the next three months. In 2008, EMP will launcha state-of-the-art double-decker call centre in the Group's headquartersbuilding in Ramoul, near Dubai Airport. With over 250 seats, it willbe one of the most sophisticated call centers in the region.