11 June 2012
MUSCAT -- BankMuscat, the flagship financial institution in the Sultanate, hosted a 2-day exhibition at the head office showcasing the works of vision impaired Omani artisans who were trained by the bank in the fields of pottery and ceramic craft. The exhibition organised by the Human Resources department evoked big response as the Management Team, staff members and visitors turned out in large numbers and supported the artisans by purchasing a variety of handicrafts.
The exhibition was linked to an innovative corporate social responsibility (CSR) initiative involving the 3000-plus employees. As part of the unique CSR strategy, each staff member is assigned specific key performance indicator (KPI) requirement involving social responsibility for their annual performance appraisal.
The training benefiting 40 vision impaired youth was launched by the bank as part of its 'Jesr Al Mustaqbal' (Bridge to future) integrated CSR programme offering scholarships, training and rehabilitation directed to serve young Omanis from low-income families. The training for the vision impaired was aimed at enhancing their skills and integrating them with mainstream society.
Salim al Kaabi, DGM -- Human Resources Management, said: "We are proud to host this exhibition as a follow-up initiative of 'Jesr al Mustaqbal' programme aimed at offering opportunities to Omani youth to develop employable skills. BankMuscat is committed to its corporate social responsibility and thereby contribute towards sustainable development by working closely with local communities."
BankMuscat launched 'Jesr al Mustaqbal' (Bridge to future) programme in execution of the directive of His Majesty Sultan Qaboos to provide relevant educational and training opportunities to Omani youth to develop employable skills. To ensure continuity and success of the unique programme, the bank has allocated 20 per cent of its CSR budget for the programme.
BankMuscat is the first Omani bank to establish a full-fledged CSR department. Considered among core values, the CSR policy stems from the bank's strong belief in the importance of social responsibility. It reflects the bank's concern and care for various segments of society. The bank is of the view that its social responsibility is not merely participation in charitable works and organisation of voluntary campaigns, but responsibility towards all-round development of society.
BankMuscat focuses on all types of projects that fall within the framework of social responsibility and their importance and overall benefit both to society and individuals. The prime consideration includes the benefit reaching the largest number of individuals; the youth and job-seekers and provision of opportunities for the development of skills/human capital. Efforts are also targeted at individuals with special needs to enhance their capabilities with the aim of integrating them into mainstream society.
MUSCAT -- BankMuscat, the flagship financial institution in the Sultanate, hosted a 2-day exhibition at the head office showcasing the works of vision impaired Omani artisans who were trained by the bank in the fields of pottery and ceramic craft. The exhibition organised by the Human Resources department evoked big response as the Management Team, staff members and visitors turned out in large numbers and supported the artisans by purchasing a variety of handicrafts.
The exhibition was linked to an innovative corporate social responsibility (CSR) initiative involving the 3000-plus employees. As part of the unique CSR strategy, each staff member is assigned specific key performance indicator (KPI) requirement involving social responsibility for their annual performance appraisal.
The training benefiting 40 vision impaired youth was launched by the bank as part of its 'Jesr Al Mustaqbal' (Bridge to future) integrated CSR programme offering scholarships, training and rehabilitation directed to serve young Omanis from low-income families. The training for the vision impaired was aimed at enhancing their skills and integrating them with mainstream society.
Salim al Kaabi, DGM -- Human Resources Management, said: "We are proud to host this exhibition as a follow-up initiative of 'Jesr al Mustaqbal' programme aimed at offering opportunities to Omani youth to develop employable skills. BankMuscat is committed to its corporate social responsibility and thereby contribute towards sustainable development by working closely with local communities."
BankMuscat launched 'Jesr al Mustaqbal' (Bridge to future) programme in execution of the directive of His Majesty Sultan Qaboos to provide relevant educational and training opportunities to Omani youth to develop employable skills. To ensure continuity and success of the unique programme, the bank has allocated 20 per cent of its CSR budget for the programme.
BankMuscat is the first Omani bank to establish a full-fledged CSR department. Considered among core values, the CSR policy stems from the bank's strong belief in the importance of social responsibility. It reflects the bank's concern and care for various segments of society. The bank is of the view that its social responsibility is not merely participation in charitable works and organisation of voluntary campaigns, but responsibility towards all-round development of society.
BankMuscat focuses on all types of projects that fall within the framework of social responsibility and their importance and overall benefit both to society and individuals. The prime consideration includes the benefit reaching the largest number of individuals; the youth and job-seekers and provision of opportunities for the development of skills/human capital. Efforts are also targeted at individuals with special needs to enhance their capabilities with the aim of integrating them into mainstream society.
© Oman Daily Observer 2012
