01 October 2003
THE Baisan Group and Best Western International have joined hands to launch Best Western Hotels in Bahrain.
Himanshu Gandhi, director of operations, at the Baisan Hotels Resort Suites (BHRS), said: “We’re pleased to have joined hands with Best Western International, Inc., with three prestigious hotels of the Baisan Group in Bahrain, namely, Elite Hotel, Baisan Tower and Baisan International Hotel.
“Our affiliation with Best Western in Bahrain now adds over 50 years of hospitality excellence and experience, and we’re confident that we’re going in the right direction as we continue to foresee upward growth in all our properties. BHRS will continue to grow in Bahrain and the GCC with its plans to associate with top international chains to develop and manage a strong portfolio,” he added.
Talking about the new, modern corporate brand logo, Gandhi said that BHRS within its new brand identity reflects a part of the initiatives taken by management to maintain its leading position among competitors. “The band logo has been updated with the blend of contemporary and classical elements giving it a more refined, stylish and improved visibility. This’ll enable us to maintain and enhance its corporate brand image and awareness and at the same time ensure brand preference over our competitors.”
Anand Gupta, chief executive officer at Best Western, South Asia, reiterated Best Western’s commitment to strengthening the presence of the brand in the region.
“Best Western has supported members with a variety of services to ensure competitive pricing, quality accommodation and consistent dedication to guest satisfaction for more than half a century. We’re now focusing on tapping the intra-GCC travel business as well as sending guests from Pakistan, Bangladesh, India and other countries.”
THE Baisan Group and Best Western International have joined hands to launch Best Western Hotels in Bahrain.
Himanshu Gandhi, director of operations, at the Baisan Hotels Resort Suites (BHRS), said: “We’re pleased to have joined hands with Best Western International, Inc., with three prestigious hotels of the Baisan Group in Bahrain, namely, Elite Hotel, Baisan Tower and Baisan International Hotel.
“Our affiliation with Best Western in Bahrain now adds over 50 years of hospitality excellence and experience, and we’re confident that we’re going in the right direction as we continue to foresee upward growth in all our properties. BHRS will continue to grow in Bahrain and the GCC with its plans to associate with top international chains to develop and manage a strong portfolio,” he added.
Talking about the new, modern corporate brand logo, Gandhi said that BHRS within its new brand identity reflects a part of the initiatives taken by management to maintain its leading position among competitors. “The band logo has been updated with the blend of contemporary and classical elements giving it a more refined, stylish and improved visibility. This’ll enable us to maintain and enhance its corporate brand image and awareness and at the same time ensure brand preference over our competitors.”
Anand Gupta, chief executive officer at Best Western, South Asia, reiterated Best Western’s commitment to strengthening the presence of the brand in the region.
“Best Western has supported members with a variety of services to ensure competitive pricing, quality accommodation and consistent dedication to guest satisfaction for more than half a century. We’re now focusing on tapping the intra-GCC travel business as well as sending guests from Pakistan, Bangladesh, India and other countries.”
© Bahrain Tribune 2003
