27 June 2008
Awali Real Estate Investments, the region's leading real estate investment firm based in Dubai, has signed a AED4 million strategic agreement with Sahara Communications, the region's major media and marketing consultant agency and subsidiary of Sahara Group.
According to the agreement, the latter will supervise the media and marketing plans of Awali and its projects in a highly competitive media market across the GCC. Ali Hussein Al-Nemer, MD, Awali Real Estate Investments, and Fahad Ahmad Al-Deeb, VP, Sahara Group, signed the agreement on behalf of their respective organizations. Al-Nemer said, "The launch of the Al-Awali City mega project at the beginning of 2008 was an excellent debut for us in the Ajman real estate market, and we have since become aware of the high levels of competition among real estate developers seeking to promote their projects in the area by various means, such as advertising and marketing.
Our decision to join hands with Sahara Media Consultancies is based on their reputation for producing systematic real estate media activities that reflect the true picture of the developer's business without any exaggeration." Al-Deeb said, "Sahara will provide tailor-made media strategies and marketing solutions that meet the client's ambitions and aspirations and create a significant media presence, providing the public with relevant and accurate information."
Awali Real Estate Investments is a UAE firm based in Dubai, founded by the Saudi-based Awali Real Estate Investments as part of the mother company's regional expansion plan, with the aim of capturing a portion of the region's booming real estate market, particularly in the GCC. Al-Nemer Group, an Awali subsidiary, has over 40 years' experience in the Kingdom's real estate market and has co-founded a number of real estate companies, such as Jenan Real Estate and Mawten Real Estate, with a capital of SR500 and SR1.2 billion, respectively.
Awali Real Estate Investments, the region's leading real estate investment firm based in Dubai, has signed a AED4 million strategic agreement with Sahara Communications, the region's major media and marketing consultant agency and subsidiary of Sahara Group.
According to the agreement, the latter will supervise the media and marketing plans of Awali and its projects in a highly competitive media market across the GCC. Ali Hussein Al-Nemer, MD, Awali Real Estate Investments, and Fahad Ahmad Al-Deeb, VP, Sahara Group, signed the agreement on behalf of their respective organizations. Al-Nemer said, "The launch of the Al-Awali City mega project at the beginning of 2008 was an excellent debut for us in the Ajman real estate market, and we have since become aware of the high levels of competition among real estate developers seeking to promote their projects in the area by various means, such as advertising and marketing.
Our decision to join hands with Sahara Media Consultancies is based on their reputation for producing systematic real estate media activities that reflect the true picture of the developer's business without any exaggeration." Al-Deeb said, "Sahara will provide tailor-made media strategies and marketing solutions that meet the client's ambitions and aspirations and create a significant media presence, providing the public with relevant and accurate information."
Awali Real Estate Investments is a UAE firm based in Dubai, founded by the Saudi-based Awali Real Estate Investments as part of the mother company's regional expansion plan, with the aim of capturing a portion of the region's booming real estate market, particularly in the GCC. Al-Nemer Group, an Awali subsidiary, has over 40 years' experience in the Kingdom's real estate market and has co-founded a number of real estate companies, such as Jenan Real Estate and Mawten Real Estate, with a capital of SR500 and SR1.2 billion, respectively.
Arab News 2008
