Al Kabeer today is one of the leaders in the Middle East frozen food industry. We can attribute our success 100 percent to our discerning customers, who understand our obsession with quality in procurement & sourcing, manufacturing, and distribution lead to a vastly superior product for them. We do not compromise, and the bottom line is as we say 'Simply ... a matter of good taste'.
Al Kabeer has grown in leaps and bounds, launched in 1974 as a small chilled meat storage unit in India, today the Company has evolved into a multi-dimensional, multi-product business with processing units, cold storages and offices spread over in 10 countries. Our largest market being Saudi Arabia where we have 5 individual branches in Dammam, Riyadh, Jeddah, Khamis and Madinah to provide an extensive distribution network to fully support this wonderful and vast market.
The Al Kabeer Range caters to all types of palates with one thing in common - Good Taste! The range includes meat and poultry products, seafood products, vegetarian products and ready-to-eat meals. We are proud to market the largest range of frozen and processed food in the region.
Way back in 1981, Al Kabeer brought its first modest product range into Saudi Arabia - our first consignment of Indian mutton cubes, beef cubes and mutton mince. By Grace of Almighty Allah's blessing our products were well received and we realized there was a growing market for other potential product category. In 1983, we set up our first factory in the Middle East in Sharjah (UAE) for processed seafood and added to our imports into Saudi Arabia. And then a year later the ever favorites - 'Ready to eat' Kebabs and Burgers were rolled out from the Sharjah factory.
The company started in Saudi Arabia in 1981 as a small and were limited to the main local market with just a few tons of sales of mutton items.
The company plans to set up a factory with complete production facility in Saudi Arabia itself. The region has been key to our growth and now we are finally in a position to add to its growth as well by contributing to its economy.
© The Saudi Gazette 2014
