11 March 2010 - A total of 1364 entries from 16 countries have been submitted to this year's Dubai International Advertising Festival, which kicks-off on Sunday. Dubai Lynx is the largest awards show celebrating creative excellence in MENA's advertising and communications industry and the Festival will be attended by over 1000 delegates this year.
Entries have been submitted in 10 categories: TV/Cinema (159 entries), Print (300), Outdoor (233), Direct & Sales Promotion (94), Media (230), Radio (50), Interactive (83), Integrated (39), and the new TV/Cinema Craft (35) and Print Craft (141) categories. The entries will be judged by top international industry experts who will convene in Dubai at the weekend.
The top country participating is the UAE with 847 entries, followed by Lebanon with 142, Egypt on 124 entries, Saudi Arabia with 66 and Kuwait with 57.
"Honouring the best work and providing inspiration and motivation is paramount to agencies and their clients, especially during such an economic downturn. Despite an inevitable drop in the overall number of entries, we are delighted to still see growth in the Media category, a good start to the new Craft categories as well as a record number of attendees at the Festival," said Philip Thomas, CEO of Cannes Lions, organisers of the event. "Dubai Lynx continues to be the largest awards in the region, the most sought after trophy to win and the premier industry event to attend."
The winners will be announced and honoured during the Dubai Lynx awards ceremony and dinner held during the evening of Wednesday 17 March at The Palladium in Dubai, attended by 1,300 industry peers.
Other awards to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year and the new Network of the Year. Saudi Telecom Company will be honoured with the 2010 Advertiser of the Year and Ramzi Raad, Chairman & CEO of TBWA/RAAD Middle East, will be presented with the prestigious 2010 Dubai Lynx Advertising Person of the Year Award.
To attend the Dubai International Advertising Festival or the Dubai Lynx awards ceremony and dinner, please register online at www.dubailynx.com.
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The 3rd Dubai International Advertising Festival, the leading competition and awards for advertising creative excellence in the Middle East and Africa, will be held 14 - 16 March 2010 at The Palladium, Dubai, UAE. The Lynx Awards will take place on 17 March 2010.
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 3rd Dubai International Advertising Festival will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Media, Interactive, Craft and Integrated advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai International Advertising Festival
Greater London House, Hampstead Road
London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040
Fax: +44-20-7728 4044
Email: amandab@ca nneslions.com
www.dubailynx.com
Steve Lane
Festival Director
Dubai International Advertising Festival PO Box 502100, Dubai, UAE
Tel: +971 4 3755 649
Mobile +971 50 552 7781
Email: stevel@dubailynx.com
www.dubailynx.com
© Press Release 2010
