PHOTO
No more boundaries with du's data SIM, with up to 50 GB to power a significant number of devices such as tablets, Mi-Fis, new iPad and Car-Fis available on installment with zero upfront payment
Dubai, UAE - du has introduced its all-new data-only offering – the Data SIM. Now du customers can benefit from up to 50GB connectivity, wherever they are in the UAE, giving them the freedom to connect in more and more ways and through different devices.
Customers opting for the Data SIM plans can sign a 12 months contract with du and choose from a 3GB, 10GB and 50GB option for a AED 99, AED 179 and AED 379 respective monthly fee. du also gives existing customers the 12 month option for a reduced rate of AED 149 for 10GB and AED 279 for 50GB per month.
To complement the launch of Data SIM and In recognition of customers who wish to connect in an increasing number of ways, du is also introducing a wide choice of new non-handset devices. du customers have the choice of either the standalone Data SIM, or to purchase it with a compatible device from du’s extensive portfolio including Mifi, Router, Car-Fi, or the new iPad or Samsung tablet. All these additional devices are available on installment with zero upfront payments.
“The global connectivity paradigm is changing, and as a leading information and communications company, we have to evolve with it. We have witnessed the dramatically changing ways that UAE consumers work and play, which is related to their levels of connectivity – work is no longer limited to a desk in the office, for example. We are thrilled to introduce our Data SIM, which diversifies our offering to meet the specific requirements of our consumers, whether they need data in the car, on the beach, or in the Majlis,” said Fahad Al Hassawi, Chief Commercial Officer, du.
“Data SIM provides du customers with the ultimate high speed connectivity anywhere in the UAE. Catering to our customer’s needs has always been our foremost priority and we want this mobile service to be accessible for all our du customers, no matter what package they are looking for,” he added.
For more information please visit: www.du.ae/personal/mobile/data-sim.
-Ends-
About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
Saugat Chatterjee
PR Lead (B2B) Commercial
du
Mobile: +971559367045
Email: saugat.chatterjee@du.ae
Ameed Al Ahmad
Communications Manager
MSLGROUP
M:+971 55 3614480
Email: Ameed.alahmad@mslgroup.com
© Press Release 2017
