Oct 01 2011 |
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Franchising is ideal model for today's economy: Dubai SME
2nd edition of 'Franchise UAE' opens; showcases over 100 new franchise opportunities
Farid Karmostaji, Director of Entrepreneur Development Division of Dubai SME, speaking at the inauguration of the second edition of 'Franchise UAE' -- the largest international franchise, retail and business opportunity show in Dubai, said the role of Dubai SME had been expanded to cover the whole of the SME sector, in recognition of the crucial role that SMEs play in modern economies.
"Franchising is one of the most successful ways to start business, and it represents a win-win situation for the franchisor and franchisee," Karmostaji said. "The franchisor can reach new markets at minimal costs, while the franchisee can benefit from the strengths of an established brand, training and knowhow. Dubai SME, being a part of Dubai Department of Economic Development, can help to negotiate contracts, establish contacts, access data, etc. The Dubai Business Village offers affordable offices for Emirati entrepreneurs as well as other incentives."
Gaurav Marya, Managing Director, Franchise Middle East, said: "We have seen tremendous rise in interest in franchising in the UAE and region. The focus of this event is to drive the point that many UAE brands are ready to go global. We believe it is time for homegrown brands to go to New York, Mumbai, Singapore or Honk Kong. As a concept, franchising is great, because it allows entrepreneurs to foray manage business on other people's money. The success of this event proves that franchising is ready for a quantum leap in the region."
Over 25 experts from the private and public sectors will present insights into new trends in franchising at the Entrepenrearship Forum which is being held alongside 'Franchise UAE 2011'. Among the key speakers will be Dr. Manoj Nakra, CEO of Mohammed Bin Rashid Establishment for SME Development and Mr. Rashid Al Aleem, Director General of Hamriya Free Zone Authority.
The two-day event is organized by Franchise Middle East and supported by Dubai SME - an agency of Department of Economic and Development of Dubai, Ruwad Establishment, Middle East Franchising, Dubai Chamber of Commerce & Industry, Indian Franchise Association (IFA) and Commercial Office of UAE Embassy, New Delhi. Hamriya Free Zone Authority is associate sponsor of the event.
-Ends-
About Franchise Middle East
Franchise Middle East offers integrated business solutions in Franchising, Licensing, Retailing, Real Estate and Marketing in Middle East, Franchise Middle East (ME) is the overseas arm of Franchise India Holding Ltd. Assessing current & emerging business horizon for enabling brands as well as aspiring investors, Franchise ME is dedicated towards fostering Regional Entrepreneurship Collaboration, between India & Middle East.
Franchise India is Asia's largest integrated franchise solution company since 1999, an authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like Peter England, Barista, Booster Juice, Videocon, Perfect Wellness, Satya Paul, Bwitch, Action Coach, HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and small businesses.
For Media queries, please contact:
Anthony D'silva
+971 50 4571624
Anthony@communicategulf.com
Madhulika D Singh
09999747048
smadhulika@franchiseindia.net
FRANCHISE MIDDLE EAST, 802,
Business Village,
Deira,
P.O. Box 22554,
Dubai,
United Arab Emirates.
Phone: +971 4 2368568
Fax: +971 4 2368677
For more information, kindly visit: http://www.franchiseuae.com
© Press Release 2011
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