Feb 24 2011 |
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Mouawad creates Modern-Day Legend with "The Mouawad 1001 Nights Diamond Purse"
_2011_02_24.jpg "Mouawad creates Modern-Day Legend with")
Most valuable handbag in the world certified by Guinness World Records on display in the Mouawad Store at the Dubai Mall
Dubai, UAE, 24th February 2011: With a value of USD3.8 million, 'The Mouawad 1001 Nights Diamond Purse' from the globally renowned jewellery house Mouawad will be unveiled today by Fred and Pascal Mouawad, as the world's most valuable purse goes on display to the public in the Mouawad Store at the Dubai Mall until 27th February.
Taking its inspiration from one of the world's most epic tales of romance, intrigue and fantasy, 'The Mouawad 1001 Nights Diamond Purse' was always destined to become a modern-day legend in its own right. The heart-shaped purse, handcrafted from 18kt gold, incorporates 4,517 diamonds (105 yellow, 56 pink and 4,356 colorless) with a total weight of 381.92 carats. This bejeweled masterpiece was designed by world renowned Robert Mouawad and hand crafted by ten highly skilled artisans working for a total of 8,800 hours. The handbag recently received official certification from the Guinness World Records - the global authority on record-breaking achievements, as the most valuable handbag in the world.
"Just as the tales of Scheherazade have captivated readers with their intricately woven plots of uninhibited passion and daring, so 'The Mouawad 1001 Nights Diamond Purse' is designed to mesmerize with its lavish attention to detail and elaborate workmanship incorporating thousands of diamonds," said Pascal Mouawad, co-guardian of the House of Mouawad .
The exceptional level of craftsmanship exemplified by the "The Mouawad 1001 Nights Diamond Purse" has been a hallmark of the Mouawad name since the company was founded in 1890. From those early days Mouawad rose to global prominence through its passion for precious gems and mastery in the art of creating some of the world's most breathtaking jewelry. "The Mouawad 1001 Nights Diamond Purse" is the second record-breaking creation from the House of Mouawad , following in the footsteps of "The Very Sexy Fantasy Bra" valued at USD 11 million produced in collaboration with Victoria's Secret in 2003 and certified by the Guinness World Records as the most expensive bra ever made.
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About Mouawad
Backed by more than a century of excellence in its field, Mouawad designs, manufactures and sells its own exclusive jewelry collections ranging from boutique items to objets d'art and magnificent haute joaillerie pieces. Founded in 1890, the company rose to prominence by supplying important jewels to many royal houses and wealthy individuals across the world. Today, in its fourth generation of the Mouawad family, it counts modern day 'royalty' - iconic Hollywood celebrities - among its prestigious clientele. In addition to crafting fine jewelry, over the years the Mouawad family has acquired a collection of diamonds that is arguably the world's finest in private hands. The family's support of the global industry through research and education led to third generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and of having the GIA campus named in his honor. The vision of the fourth generation Fred and Pascal Mouawad as guardians of the brand is to continue the rich heritage of Mouawad by maintaining the focus on haute joaillerie and also widen distribution through contemporary and accessible price points to reach a broader customer base worldwide. For media information, please contact:
Emma Jones or Daniela Gorini at ASDA'A Burson-Marsteller
T: +971 4 3344550
M: +971 50 850 1273/ +971 50 670 58 675
Email: e.jones@asdaa.com / d.gorini@asdaa.com
www.mouawad.com
© Press Release 2011
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