Style and fashion retail icon Salam Stores to open its flagship store in Dubai
United Arab Emirates, Dubai- 18 May 2008: It was over 55 years ago that the late Mr. Abdul Salam Mohammed Abu Issa first introduced his unique brand of retail shopping in the region. Today, as Salam Stores gets ready to officially unveil its flagship outlet to the quality-conscious cosmopolitan populace of Dubai, the group stands as a shining example of how one can evolve into a market leader by transforming the shopping experience and exceeding the customers' expectations.
The Salam Stores outlet in Wafi, Dubai promises to be much more than just another retail boutique. Built on 10,000 sqm of prime shopping space, it will be the largest department store in the UAE and will give shoppers an experience beyond compare. Featuring five distinct departments - Men, Women and Kids' Fashion and Accessories, Perfumes and Cosmetics, Photography, Home Accessories and Jewellery - Salam Stores at Wafi promises to have something for everyone, giving them the luxury of choice in an atmosphere designed for comfort and convenience. To cater to the expectations of the crème de la crème society expected to shop at the one-of-a-kind outlet, is a fully equipped VIP shopping room which is designed to enhance their shopping knowledge and make their trip to the retail boutique a rewarding and pampering affair.
The eclectic array of world-class brands on display range from the exclusive to the innovative, with leading international brands such as D&G, Just Cavalli, GF Ferre, JOOP, Iceberg, Moschino, Armani Jeans, Citizens of Humanity, 7 for All Mankind and many others vying for attention. In keeping with the latest trends and catering to shoppers of all ages, tastes and preferences, Salam Store at Wafi also features a dedicated area for premium Denim brands for young customers.
"Giving people more than they expect has been the secret of our success for more than five decades" said Mr. Ibrahim Bitar, Regional General Manager of Salam Stores. "With over 10,000 sqm of space, our Dubai outlet gives us the opportunity to provide customers with a 3600 shopping experience by offering more brands, more choice and more convenience" he added. The launch of the flagship store follows close on the heels of Salam Stores unveiling a brand new identity which expresses their enhanced range of luxury goods and designs. To complement the entire experience, Salam Stores also features a nail bar, a coffee shop, a hair salon and a dedicated children's department.
Situated close to Raffles Dubai in Wafi's new extension, Salam Stores can be easily accessed through the main car park.
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About Salam Stores
Established in 1952 by the late Mr. Abdul Salam Mohammed Abu Issa, Salam Stores has grown over the years to become one of the most distinguished retail boutiques in the Middle East with outlets in Doha, Dubai, Abu Dhabi, Al Ain and Muscat. Built on the promise of giving its customers a 3600 shopping experience, Salam Stores enjoys an enviable reputation for attention to detail, customer service and high quality products. The best international jewellery, fashion, luggage, photography, home division and perfumes & cosmetics products can be found at the store. Salam Stores is part of Salam International Investment Limited, a listed public Qatari shareholding company that owns and manages 25 business units in diverse sectors.
For more information, please contact:
Rania Habr
News Centre Manager
Tamra-C2
T: 04 295 1177
F:04 295 1188
Email: raniah@tamra-c2.com
© Press Release 2008
