Max Factor launches Middle East's first online make-up academy

Dubai, UAE: Following the success of the Max Factor Makeup Academy, the brand has now launched its online counterpart to make makeup artistry accessible to makeup enthusiasts across the region. This is the first and only online program in the Middle East that offers access to a network and regional community of makeup artists.

Max Factor believes in putting the skills in people’s hands so they can independently chart a path for themselves and pursue their passion in makeup artistry. The Academy plays an integral role in facilitating that goal and strives to catapult careers in the professional makeup industry.

The online course is specifically designed to reach out to those who are restricted by physical boundaries and make it easier for them to define their beauty and makeup skills. The academy’s proven teaching method rooted in unique makeup artistry will be replicated online, offering graduates a Professional Course officially recognized and accredited by the Knowledge and Human Development Authority (KHDA).

“Since the launch of the offline academy, I have sincerely and passionately worked towards sharing my love for make-up with as many people as possible. The online academy allows me to make my expertise accessible to more aspiring professionals and exposes them to a brand that delivers high-quality products and constantly strives to innovate”, said Samira Olfat, Max Factor’s regional make-up artist, CEO and Chief Trainer of Max Factor Makeup Academy since 2009.

The online academy will also offer interactive live webinars about industry trends as well as Do-It-Yourself Classes covering a wide range of topics to ignite creativity and empower women to make a difference in the beauty world.

About Max Factor

One of the worlds’ pioneering cosmetics companies; Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Mr. Max Factor invented the concept of Colour Harmony and Diagnostics, which personalized make-up for women according to their skin tone, facial features and hair colour. Despite his make-up products and techniques winning Academy Awards and attracting Hollywood clientele, Mr. Max Factor’s guiding philosophy was that any woman could be glamorous given the right tools and make-up artistry skills.

Today, Max Factor is the make-up of make-up artists. Continuing Mr. Max Factor’s legacy is a community of make-up artists led by Joelle Mardinian in the Middle East, Regional Creative Director for Max Factor. The brand creates modern, glamorous and innovative make-up that puts the transformative tools for make-up artistry into the hands of women everywhere - enabling them to create their own personal glamour statements every day.

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