22 May 2010
MUSCAT -- Hino Motors has conferred the 'Exceptional 3S Customer Care' Award on Shaikh Mohammed Saud Bahwan, the Chairman of Saud Bahwan Group. Koichi Ojima, Senior Executive Officer of Hino Motors, Japan presented the prestigious Award. Conferring the award, Koichi Ojima said, " I wish to congratulate Shaikh Mohammed Saud Bahwan for the leadership he has provided in propelling Hino to a dominant position in Oman in such a short span of time. Saud Bahwan Automotive has made massive investments to provide exceptional after sales service to Hino customers."

"I am truly impressed by the scale and sophistication of operations at SBA's Hino Integrated facility at Athaiba, which incorporates Sales, Parts and Service operations. I applaud Shaikh Mohammed Saud Bahwan and his team on this spectacular milestone." "At Hino, we value our partnership with Saud Bahwan Automotive, and I have immense pleasure in also presenting the 'Award of Excellence in Parts operations' and 'the Service Excellence Award'," he added.

The awards were presented at the Hino Middle East Regional Marketing Meeting, held in Muscat. During the meeting, top Hino officials outlined aggressive strategies for the year ahead. Senior officials of the Hino Management team enlightened the delegates with a presentation on 'The Direction of Hino Business in Middle-East'. This was followed by a marketing strategy presentation with specific focus on Light Duty Trucks, a key segment for the brand in 2010 and beyond. Later, representatives of various distributors and dealers highlighted "the Progress of the Establishment of Hino brand by strengthening of sales, spares and service functions."

A highlight of the trip was a visit to the comprehensive Hino integrated facility in Athaiba, Muscat, which was recently launched by Saud Bahwan Automotive. This is rated as a model facility by Hino Motors, Japan and the delegates were able to experience first-hand the operations at Saud Bahwan Automotive. The facility covers an area of over 25,000 sq m and includes sales, service and spare parts facilities under one roof. The service workshop has a massive capacity of 50 bays and is equipped with the latest in servicing tools and diagnostic equipment, including a new high-tech paint booth for customised requirements.

The Hino spare parts outlet at the new facility boasts of a customer-centric approach to its design and management system. The warehouse has a vast storage area in excess of 1,800 square metres, ensuring an impressive 95 per cent availability of parts off the shelf. The Central Parts Distribution Centre remains connected to other Hino spare part outlets across Oman via a digital network and have a special online access to the stock at Hino Motors to minimise response time. In accordance with the "Customer First" approach, SBA offers extended scheduled deliveries and personalised service at the customer's doorstep.

A committed team of professionals at Hino parts undertakes regular visits to the customers' site to inspect and understand the requirement of parts, thereby reducing any blocks in the supply chain. For Hino, Oman is a major market with excellent potential for future growth. The Saud Bahwan Group remains committed to supporting the brand with its world-class Customer Care and unparalleled after sales support.

© Oman Daily Observer 2010