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Dubai - In an unprecedented achievement that would boost its leading position in the tech retail industry, Emax, the largest electronics retailer in the Middle East, part of Landmark Group, was crowned with five prestigious awards at the 'Middle East Retail Academy (MERA) 2015 Awards' held recently in conjunction with DISTREE Middle East 2015.
Emax won the "Overall UAE Retailer of the Year" award, and the "Product Launch of the Year" award for its launch campaign of iPhone 6 in the UAE and Saudi Arabia. In addition, three Emax executives in KSA, Oman and Qatar were named Retail Executives of The Year in their respective markets.
The awards which were announced in a festive ceremony held at 'Fairmont Bab Al Bahr Hotel' in Abu Dhabi, recognize quality of excellence in the volume ICT and consumer electronics (CE) channel, with specific award categories for vendors, distributors and retailers.
For the selection and winning of these awards, a renowned and celebrated Jury made up of independent channel experts, drew up a shortlist in each category based on their observations of the market during the last 12 months. The winning, which was combined with online and live voting by top industry executives, retailers and vendors, determined an overall winner in each category.
"This is an exciting time for us; to bag five MERA accolades in one night is just amazing and makes us feel very proud", said Neelesh Bhatnagar, CEO of Emax. "This is a clear indication that Emax creates more value for both consumers and the industry, and would certainly confirm our leading position and reputation as a vibrant and favorable electronics store in the region."
"Every award we win provides us with more energy ad passion to optimize the quality of our shopping experience, service and creativity to best meet the expectations of our customers", added Bhatnagar.
To find out more about Emax, please visit http://www.emaxme.com/ or http://www.facebook.com/emaxme
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About Emax
Emax is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group - the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max.
Emax currently has over 58 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain.
Since the opening of the first Emax store in 2006, the brand has grown to become the number one electronics retailer in the UAE. It has been awarded the 'Power Retailer of the Year' at Channel ME Awards 2014 & 2013 & 'Most Admired Retailer of The Year' at Retail Middle East Awards 2013 & 2012. Emax was also honored by the Department of Economic Development (DED) after topping the 2013 Consumer Friendliness Index in the Electronics category.
Emax is credited for pioneering the 'Big Box' concept, offering customers a one-stop-shop for excellence in customer care, convenience, product offering and retail distinction.
Emax represents more than 800 brands, with over 100,000 products across 20 plus categories. The product range includes: photography, IT, mobiles and telecom, accessories, sound and vision, home appliances, health & fitness, do-it-yourself, gaming, gifting, personal care, car electronics & navigation, home solutions, musical instruments, MP3 & portable players, toys, music & videos, security solutions, and more.
For more information, visit www.emaxme.com.
Media enquiries:
Ghina Dargham
04 332 3308
gdargham@golin.ae
© Press Release 2015
