DED asks retail outlets to set up consumer protection counters

RETAIL UAE

DUBAI, 21st June, 2016 (WAM) -- The Commercial Compliance and Consumer Protection, CCCP, sector in Dubai's Department of Economic Development has announced an initiative to establish Consumer Protection Counters within hypermarkets, car showrooms, electronics shops and department stores across Dubai.

The counters will serve as the first point of contact for consumers who wish to register complaints regarding their purchases. Mohammed Ali Rashed Lootah, CEO of CCCP, said the initiative is part of the efforts to improve the overall customer experience provided by retail outlets in Dubai, enhance consumer awareness and strengthen competitiveness in Dubai.

"The Consumer Protection Counter will serve as a dedicated point of information and service for consumers seeking to have their complaints resolved. It will provide added value and efficiency to the existing mechanisms for resolving consumer complaints while also strengthening relations between retailers and their customers," added Lootah.

Retailers have been given time till early 2017 to establish Consumer Protection Counters and the DED has prepared clear guidelines for retailers to follow in establishing the dedicated facilities.