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Dubai, United Arab Emirates - The Organizing Committee of the Arab Media Forum (AMF), being held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announced that the Dubai Electricity and Water Authority (DEWA) will be the "Sustainability Partner" of the 15th edition of the forum. This will further boost the already strong relationship between DEWA and Dubai Press Club, the organizer of the event, as well as spread awareness among people on topics that touch their daily lives mainly in term of the rationalization of energy and water consumption.
In this regards, His Excellency Saeed Mohammed Al Tayer, MD & CEO of DEWA, said that the forum managed to set a strong base for media dialogue in the region as it offers an important platform for the development of the media sector, which in turn, plays a vital role in shaping the future of people through enhancing their ability in achieving their objectives as well as unleashing their potentials for a brighter future.
Al Tayer praised the choice of the Organizing Committee for a "sustainable design" and look and feel of the venue, through the green landscapes that will be displayed throughout the place, as this will reflect the importance of environmental preservation and encourage attendees to follow a sustainable lifestyle. This will also draw the attention of media professionals to the importance of their participation in promoting "environmental friendly" practices through rationalising water and energy consumption.
"We are proud to be the "sustainability partner" of the 15th edition of the Arab Media Forum, the largest event of its kind in the Arab World. We are keen on cooperating with local, regional and international media community to promote the importance of sustainability as a way of life to preserve the already limited natural resources of our planet for future generations," Al Tayer said.
Her Excellency Mona Ghanim Al Marri, Chairperson of the AMF Organizing Committee and Dubai Press Club, praised the sustainable role played by DEWA in term of innovative programmes and initiatives that match the UAE 2021 Vision and the Dubai 2021 Vision, where sustainability is a key pillar of the vision. The vision aims to make Dubai a fully smart, integrated, connected and sustainable city in term of resources, with a clean, healthy and sustainable environment.
"We are happy to have DEWA as a partner for this year's edition of the forum, as it is one of the key organizations responsible of a critical sector that supports the development process. Our vision matches as we both aim to activate the role of media in making the world a better place for everyone, where discussions during the forum will revolve around the positive impact of media in improving people's lives," Al Marri said.
The 15th edition of the Arab Media Forum will take place from 10 to 11 May 2016 in Dubai World Trade Center, under the theme "media for good", and is set to attract prominent Arab and international media elites, journalists and intellectuals.
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About Arab Media Forum (AMF)
The Middle East's most prominent media event, the Arab Media Forum (AMF) is a platform designed to enrich dialogue, exchange ideas and attract attention to the reality and future of media industry in the region. AMF strives to trigger a change in the Arab media and call for a requisite redefinition of content and substance.
Since its inception in 2001 under the patronage of Vice-President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai Press Club has been responsible for organizing the Arab Media Forum. The Forum has consistently strived to facilitate in-depth debates and exchange of ideas on the regional media. Since its first edition, the annual event has successfully attracted exceptional media experts from across the region and the world, in addition to politicians and academia. AMF platforms have also played vital roles in opening up channels of communication between Arab media professionals and their global peers. The Arab Media Forum is regarded as a much-awaited calendar event by high-caliber professionals including editors-in-chiefs, directors of TV and broadcasting channels, columnists, analysts and commentators, as well as academic professors and media students. For more information, pls. visit: www.arabmediaform.ae/en
About Dubai Press Club (DPC)
Established in 1999 under the patronage of Vice-President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai Press Club (DPC) is a proactive platform for journalists and media professionals to debate and deliberate about various political, economical and social issues. Dubai Press Club plays a significant role in supporting and developing regional media industry by launching unique initiatives including the renowned Arab Media Forum (AMF), Arab Journalism Award (AJA) and the promising Emirates Media Forum (EMF). Additionally, DPC's busy agenda offers a variety of activities targeting different segments of the media community. DPC hosts and organizes workshops and seminars on issues affecting regional and international socio-political scenarios, as well as strategic communication, business, economy, education and technology. The club periodically invites high-profile speakers and senior delegates to interact with local media and newsmakers. DPC is an active producer and sponsor of specialised media research and studies that keep pace with the rapid changes in the media industry. For more information, pls. visit: www.dpc.org.ae
© Press Release 2016
