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Exclusive Limited Collection of Villas in AKOYA Oxygen styled on the Iconic Super Car
Dubai, United Arab Emirates: The world's first Bugatti -styled homes are being launched by luxury real estate developer, DAMAC Properties, during the Cityscape Global exhibition in Dubai.
The exclusive limited edition collection called ETTORE 971 Bugatti Styled Villas will take pride of place within the lush green, 55 million sq ft AKOYA Oxygen master development, overlooking the Tiger Woods designed, Trump World Golf Club, Dubai.
ETTORE 971 is named after Ettore Bugatti the founder of the renowned French Luxury super sports car brand Bugatti and '971' signifying the international code for the United Arab Emirates.
The 7 bedroom villas are conceptualized by the designers of the world's fastest street-legal production car, the iconic 1,200hp Bugatti Veyron and stylishly reflect its distinctive curved front. Prices will be in the region of AED 36 million, reflecting the high-end styling and finishing in each unit.
The design also includes an indoor vehicle display area, with glass panels through to the living quarters, so you can admire your car from the comfort of your sofa.
"The ETTORE 971 Bugatti Styled Villas at AKOYA Oxygen are the true expression of ultimate luxury living," said Ziad El Chaar, Managing Director, DAMAC Properties.
"We know that many of our loyal customers are huge fans of the Bugatti super sports car brand and the opportunity to live in the world's first villas styled in Bugatti's design language featuring key codes of the brand's DNA is a unique opportunity to experience this fantastic brand in a whole new way."
"The added touch of being able to see your car from many areas of the living quarters adds to the immersive design incorporated throughout these truly luxurious homes," he added.
The Bugatti Veyron holds two world speed records, for the fastest production road car reaching a top speed of 431.072 km per hour in 2010 and for the fastest production roadster driving 408.84 km per hour with the roof off in 2013. .
"We are delighted to be working with DAMAC Properties on these unique living concepts, which reflect the key design codes of the Bugatti brand," said Mr Massimiliano Ferrari, Managing Director of Bugatti Brand Lifestyle. "The Bugatti is recognised as the most beautiful and powerful super sports car on the road and we believe the ETTORE 971 Bugatti Styled Villas at AKOYA Oxygen will soon have the same reputation in their respective market."
The ETTORE 971 Bugatti Styled Villas will be ideally located in a private environment within the main AKOYA Oxygen development, each with unrivalled views across the Trump World Golf Club, Dubai. AKOYA Oxygen has quickly earned a reputation as one of the most desirable communities under development in Dubai, with a championship-standard golf course designed by world-famous golfer Tiger Woods, the luxury retail & entertainment strip, Vista Lux and the region's first Rainforest.
DAMAC Properties is participating at Cityscape Global from 8-10 September 2015 at Dubai World Trade Centre, on stand S3-B10 in Sheikh Saeed Hall 3 and will have a Bugatti Veyron Super Sports on its stand at Cityscape Global, complete with a layout of how the design of the ETTORE 971 Bugatti Styled Villas will look.
As of 30th June 2015, DAMAC Properties has delivered 14,375 homes and has a development portfolio of over 37,000 units at various stages of progress and planning. Included are more than 10,000 hotel rooms and serviced hotel apartments under development, which will be managed by its hospitality arm, DAMAC Hotels & Resorts.
Further information is available at www.damacproperties.com
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Notes to editor:
DAMAC Properties has been at the forefront of the Middle East's luxury real estate market since 2002 - bringing luxury living experiences to residents from all over the world. Making its mark at the highest end of stylish living, DAMAC Properties has cemented its place as the leading luxury developer in the region, offering iconic design and the upmost quality. The company's footprint now extends across the Middle East with projects in the UAE, Qatar, Saudi Arabia, Jordan and Lebanon.
As of 30th June 2015, DAMAC Properties has delivered 14,375 homes and has a development portfolio of over 37,000 units at various stages of progress and planning. Included are more than 10,000 hotel rooms and serviced hotel apartments under development, which will be managed by its hospitality arm, DAMAC Hotels & Resorts. With vision and momentum, DAMAC Properties is building the next generation of Middle East luxury living.
Further information is available at www.damacproperties.com or join DAMAC Properties on Facebook, Twitter (@DAMACOfficial) and YouTube.
For more information please contact:
Niall McLoughlin,
Senior Vice President - Corporate Communications, DAMAC.
Tel: +971 4 3731000
Fax: 00 9714 3732335
Email: niall.mcloughlin@damacgroup.com
About Bugatti:
Unlike any other car brand, the origins of the Bugatti brand lie in art and in striving to achieve technical excellence through innovation. Company founder Ettore Bugatti successfully combined this artistic approach with his technical concepts and in the process laid the foundations of a design language which still shapes Bugatti today. He created vehicles that were ahead of their time and are now among the most valuable classic cars in the world. The brand values "Art, Forme, Technique" perfectly encapsulate this legendary approach.
Still based in Molsheim (Alsace, France), where the company was founded more than 100 years ago, Bugatti is now part of the Volkswagen Group. Bugatti today is an ingenious combination of the artistic roots of its Italian founders, the distinctive understanding of the French for exclusive luxury products and brands as well as the internationally acknowledged German engineering and technological leadership. Bugatti opened a new chapter of its successful future at the start of this century with the Bugatti Veyron 16.4. The Veyron is the most powerful and fastest production sports car in the world and is unmatched in terms of performance, unique hand-crafted manufacturing and exclusive equipment with the highest degree of individualisation options. All 450 vehicles have been sold. So far no other car manufacturer has managed to successfully market a product that stands for unrivalled technical performance and pure luxury at comparable numbers and prices.
In October 2013, Bugatti launched its Lifestyle Collection as a major step in its brand extension strategy as Bugatti does not only stand for benchmark technology and breath-taking performance, but also for art, design and a sophisticated lifestyle. The new lifestyle collection represents the DNA of the brand, and creates the opportunity to transport the aura and myth of this automotive icon into other aspects of life beyond the automobile. www.bugatti.com
Press Release 2015
