Dubai-based cryotherapy center, CRYO, begins worldwide expansion

Dubai, 21 July 2015:  Just 2 years after its grand opening at Jumeirah Emirates Towers, the Middle East's only dedicated cryotherapy center is expanding internationally with new locations opening in Lebanon and the United States this year. To support the growth of the business in this market and internationally, CRYO has also appointed former professional American football player Kristofer O'Dowd as Vice President of Business Development.

CRYO opened its first internationally franchised location in Beirut this June and its first location in the U.S.A will be opening in Hollywood this July. This year, the brand is also planning 5 locations in California, 1 in New York and 1 in Abu Dhabi.

Benny Parihar, managing partner at CRYO comments: "Cryotherapy is the fastest growing beauty and recovery application in a wellness market that will reach USD 265 billion worldwide by the end of 2017. We saw this as an opportunity and started off with a simple idea. Today we are looking at about 10-12 locations by the end of 2015, which is outstanding".

In his new role as VP of Business Development, Kristofer O'Dowd will use his background in the sporting industry to further strengthen the collaboration with athletic clubs and facilities in this market, as well as support the growth of the business internationally through partnerships and customer relations. "My goal here at CRYO is to show the world how cryotherapy can lead to a better way of life and give immediate results. Throughout my career as a professional athlete and the hard toll it took on my body, I was always on the lookout for the newest technology and method of recovering faster and performing at my highest level. I now have the world's most innovative treatments at my fingertips to prolong careers and overall wellness," he said.

CRYO's revolutionary treatments were welcomed by the region's burgeoning interest in health and wellness lifestyle choices, filling a gap in the market with the use of non-invasive, advanced technology. The center has seen immense success since its opening, introducing the benefits of cryotherapy for all kinds of wellness needs, such as muscle recovery, skin rejuvenation, weight loss, cellulite reduction and more. CRYO's growing customer base includes numerous local professional athletes and renowned personalities. The international expansion of the brand will bring in a new group of loyal followers from multiple athletic backgrounds and with different wellness needs, and continue promoting healthier lifestyles across the world.

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About CRYO:
CRYO opened in the UAE in June 2013, at the Jumeirah Emirates Towers Boulevard. The concept is the first facility of its kind in the region and offers state of the art whole and local body cryotherapy solutions. Cryotherapy is a curative health treatment involving extremely low temperatures (-120 to -180 degrees Celsius). CRYO facilities are now available at Dubai Ladies Club and the company will soon be opening a new centre in Abu Dhabi as well. CRYO's first international franchised location opened in Beirut in June 2015.

For more information, please contact:
Lisa Stoffel
The Qode
055 2805120/ lisa@the-qode.com

© Press Release 2015