Dubai, UAE, 1st June, 2011 - Axiom Telecom today announced it will be carrying the highly anticipated BlackBerry® PlayBook™ tablet from Research In Motion (RIM).
The BlackBerry PlayBook tablet with built-in Wi-Fi® connectivity will be available in 16 GB, 32 GB and 64 GB models. Axiom customers are invited to come and 'touch, feel, learn and play' with the BlackBerry PlayBook in select Axiom Telecom stores, including Deira City Centre, Mall of the Emirates and Abu Dhabi Mall.
Customers can also now pre-order their BlackBerry PlayBook in Axiom Telecom retail stores or by calling the toll-free number 800-AXIOM. The PlayBook will officially launch in Axiom stores in the UAE on 12th June.
Faisal Al Bannai, CEO of Axiom Telecom says, "We have a strong partnership with RIM in the region and today we are bringing yet another exciting BlackBerry product to our UAE consumers. The tablet segment is of strategic importance to Axiom, it is a very strong product segment for us in the UAE .
"We are also very excited to bring the 'touch, feel, learn and play' concept to our BlackBerry customers for the first time. This approach of enabling customers to experience a product before the actual launch has received positive feedback from the market."
BlackBerry PlayBook is the world's first professional-grade tablet. It features an ultra-portable design and delivers industry leading performance, uncompromised web browsing with support for Adobe® Flash® Player, true multitasking, HD multimedia, advanced security features, out-of-the-box enterprise support and a robust development environment.
BlackBerry PlayBook specifications
- 7" 1024x600 WSVGA capacitive LCD touch screen
- Ultra-portable at less than a pound and less than one-half inch thick: 0.9 lbs (425g) and 5.1" x 7.6" x 0.4" (130mm x 194mm x 10mm)
- 1 GHz dual-core processor
- BlackBerry® Tablet OS with support for symmetric multiprocessing
- MP3, AAC and WMA audio playback
- Support for high resolution video playback (H.264, MPEG4, WMV)
- 1080p HDMI output
- Dual 1080p HD cameras for video conferencing and video capture (3MP front and 5MP rear)
- 1 GB RAM memory
- Up to 64 GB internal storage (16, 32 and 64 GB models)
- GPS, Orientation Sensor (Accelerometer), 6-Axis Motion Sensor (Gyroscope), Digital Compass (Magnetometer)
- Stereo speakers and stereo microphones
- Wi-Fi® (802.11 a/b/g/n) connectivity
- Bluetooth® 2.1+EDR support
For more information about the BlackBerry PlayBook tablet, please visit www.blackberry.ae/playbook
The BlackBerry PlayBook tablet is available to 'touch, feel, learn and play' with at the following store locations in the UAE:
Axiom Telecom, Deira City Centre, Dubai
Axiom Telecom, Mall of the Emirates, Dubai
Axiom Telecom, Abu Dhabi Mall
Axiom Telecom, Ajman City Centre
Axiom Telecom, Dubai Mall
Axiom Telecom, Sharjah Mega Mall
Axiom Telecom, Wahda Mall Abu Dhabi
Axiom Telecom, Mirdif City Center, Dubai
Axiom Telecom, Ibn Batuta, Dubai
Axiom Telecom, Marina Mall, Abu Dhabi
Axiom Telecom, Dubai Festival City
Axiom Telecom, Sharjah City Center
Axiom Telecom, Town Centre, Dubai
Axiom Telecom, Marina Mall Dubai
Axiom Telecom, Al Ghurair Centre, Dubai
Axiom Telecom, Arabian Plaza, Dubai
Axiom Telecom, Al Jimi Mall - Al Ain
Axiom Telecom, Al Ain Mall
Axiom Telecom, Spinney's Mercato, Dubai
Axiom Telecom, Wafi City, Dubai
Axiom Telecom, Bawadi Mall Al Ain
Axiom Telecom, DIFC, Dubai
Axiom Telecom, Spinney's Umm Suquiem, Dubai
Fono, Deira City Center, Dubai
Fono, Mirdif City Center, Dubai
Fono, Dubai Mall
Fono, Dubai Festival City
Fono, Sharjah City Centre
Fono, Sahara Mall, Sharjah
Fono, Arabian Plaza, Dubai
One Mobile, Mall of the Emirates, Dubai
One Mobile, Al Barsha, Dubai
One Mobile, Dubai Mall
One Mobile, Ibn Batuta Mall, Dubai
One Mobile, Mirdif City Center, Dubai
One Mobile, Ghusais Hypermarket, Dubai
-Ends-
About Axiom Telecom
Axiom Telecom was established in 1997 by Faisal Al Bannai and is today the leading multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East.
Axiom's distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel, through a variety of brands and store formats; a micro-distribution channel, for independent stores; and a macro-distribution channel serving wholesalers for domestic and international sales. The Group has more than 3,000 employees and operates over 3,200 points of sale across the Middle East. The Group also has strategic interests in associated companies operating in the Indian market.
Axiom is committed to excellent customer service and continuous innovation to ensure its customers receive the best ongoing support and advice on a wide range of telecommunications products and services.
Axiom Telecom is 53% owned by Al Bannai Investments, 40% owned by a subsidiary of TECOM (a member of Dubai Holding) and 7% owned by Al Zarouni Enterprises.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
For further information contact:
Preeta Iyer
Ketchum Raad Middle East for Axiom Telecom
Tel: +971 4 425 8975
E-mail: preeta.iyer@ketchum-raad.com
Mohammed Habra
Ketchum Raad Middle East for Axiom Telecom
Tel: +971 4 425 8974
E-mail: mohammed.habra@ketchum-raad.com
© Press Release 2011
