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New generation of vehicles promotes food safety and reduces waste
Abu Dhabi - Massar Solutions, a market leader in vehicle rental, fleet and supply chain solutions, today announced the acquisition of GORICA designed by Krone Reefer Body Semi Trailers, manufactured by GORICA Group, in a move to modernise its growing supply chain business.
The 15metre long,state of the art semi-trailers are equipped with Thermo King SLX 400-50 chiller units.The units are capable of keeping produce frozen, chilled and fresh at temperatures ranging between -20 and +18 degrees Celsius throughout the supply chain.
Commenting, Brent Melvin, Massar's General Manager of Supply Chain Solutions, said: "Advanced, optimized logistics solutions are imperative to meet the challenges presented by transporting food and pharmaceutical products for long distances in a harsh climate. We decided to modernise our current fleet after careful consideration of our growing operational needs alongside our clients' requirements. We also chose technology that goes beyond the current regulatory standards in place.
According to a study by the United Nations, one third of perishables is lost or wasted globally - this equals 1.3 billion tonnes per year. Consumer health, as well as billions of dollars is at risk, as perishables move through the global chain. As the UAE imports 90% of its food and it's positioned at the centre of a US$9.4 billion market serving the GCC and Africa, a high level of supply chain safety becomes even more critical.
At an official ceremony, Domen Bockor, GORICA's General Manager of Sales and Marketing handed the new trailers over to Brent Melvin, Massar's General Manager of Supply Chain Solutions, in the presence of key representatives from both companies.
The trailers are aesthetically pleasing, as well as being more cost effective and time efficient. Highlights include consistent use of state-of-the-art telematic systems, quality fitting of best of breed components, and an innovative rear space monitoring system.
"As a market leader, it is vital for us to keep ahead of the technology curveso as to provide customised solutions that ensurean efficient, cost-effective and seamless flow of goods. The quality of the Krone vehicles manufactured by GORICA is exemplary and we are delighted to have partnered with them," Melvin added.
The intelligent telematics system provides Massar and its customers with the ability to record and constantly monitor in real time a whole range of datavia a web portal. This includes engine and driver performance, trailer temperature and payload condition, door openings, tyre pressure, travel time and,route progress. In case of irregularities, fluctuations or unexpected events, an immediate alert is sent directly to the user's PC via SMS, e-mail, or a popup window.
"At Massar Solutions, we consider supply chain service as not only our business but aresponsibility to the wider community.A single weak link could result in food and pharmaceutical products being left in an unusable or even potentially dangerous state, and reduced waste has broader economic and environmental benefits.The tracking system is supported by dedicated customer service operators who monitor the trucks 24/7, utilising online portal and exception alerts. They are dedicated to ensuring all parameters are consistently maintained," Melvin added.
Ivan Fornazaric, the owner and Managing Director of GORICA Group said: "The future focus on our GORICA Frigo division and all the product options that come along with it is an imperative part of our long term strategy where we aim to penetrate and cater to the growing food and medicine distribution industry. Our aim is to offer a superior product that exceeds client's expectations and is the market leader is setting standards. The new GORICA designed by KRONE reefer does just this, and we are honoured to be able to partner up with a market leader such as Massar Solutions to be able to offer best solutions to the cold chain market."
Last year, GORICA Group purchased a suite of plant equipment from German company Krone in a bid to increase its refrigerated semi-trailer production capacity. GORICA Group operates three production facilities in Jebel Ali Industrial Zone Area 2 and a production facilityin Dubai Industrial City (DIC).
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About Massar
Massar is in the business of creating innovative mobility solutions in fleet management, car rental and supply chain management. We are committed to keeping cargo, cars and companies moving forward. We are all about driving innovation across each of our three divisions. The Fleet Solutions division is the leading provider of innovative fleet management solutions in the UAE. The Vehicle Rental division is the licensed operator of the Payless Car Rental Brand for the UAE territory. The Supply Chain Solutions division works with clients to create scalable, flexible and adaptable supply chain solutions that can respond quickly to the changing demands of the marketplace.
Massar, formerly Al Wathba Company for Central Services, was incorporated on 1st March 1998 as a public joint stock company following Ministerial Resolution No. (20). We commenced our operations in 1999 by providing exclusive fleet and HVAC related services to ADWEA.
On 19 November 2005, Abu Dhabi Power Corporation, a wholly owned subsidiary of ADWEA, and owner of 100% of the Company, sold 51% of its shares to InvestAD. Subsequently, in 2006, the remaining 49% was sold to TAQA, a 51% owned subsidiary of ADWEA.
About GORICA Group
GORICA was established in 1990 as trading company and quickly gained ground and ventured into the manufacturing sphere. Today the headquarters and main factories are based out of Jebel Ali Industrial Area. In its early stages the manufacturing division startedout in the fabrication of trailers, and soon evolved into a manufacturing company of all standard and non-standard, as well as conventional and unconventional commercial vehicle bodies and trailers. Today, GORICA is a leading developer and manufacturer of the full range of cargo trailers, semi-trailers, fuel/water/sewage/jetting semi-trailers, dry bulkers, transit cement mixers, municipal equipment, oil field equipment, pressurized vessels and reefer bodies and semi-trailers.
GORICA is also currently undergoing expansion works and is engaged in the building of a new additional factory that will focus on reefer bodies and reefer semitrailers in Dubai Industrial City. This factory will cover an area of 400,000 Sq. Ft, and is due to start with full production in June 2015.
For further information, please contact:
Layla, Bell Pottinger Middle East +971 55 636 0425 / lharoon@bellpottinger.com
© Press Release 2015
