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DXB Entertainments announces plans to expand its Lapita brand

Dubai Parks and Resorts,

Dubai Parks and Resorts,

Dubai Parks and Resorts

Thursday, Apr 20, 2017

DUBAI

DXB Entertainments, the Dubai-based owner of Dubai Parks and Resorts, has announced its intention to grow its hotel brand across the region, the leisure company said in a statement on Thursday.

This announcement follows the official opening of the first Lapita Hotel, part of the Autograph Collection by Marriott, on January 2, 2017, with the company’s stated long-term aim to launch a series of Lapita Hotels, and ultimately form a global chain.

The Polynesian-themed Lapita Hotel Dubai is located within the Dubai Parks and Resorts premises, and features 504 rooms, including 60 suites and three villas.

According to the statement, as part of its goal to deliver shareholder value, DXB Entertainments aims to launch Lapita in other entertainment destinations. The company said that it is aiming to secure management contracts with partners to facilitate the expansion plan.

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Raed Kajoor Al Nuaimi, Chief Executive Officer of DXB Entertainments, considers the expansion plans as the next evolutionary step in the firm’s strategy and offering.

“We are aiming for Lapita to become the leading family hotel chain in key entertainment destinations around the world. Strategically we want to establish ourselves locally before expanding regionally and then globally. This, of course, means starting here in Dubai, at the Dubai Parks and Resorts destination, while seeking further opportunities,” he said in a statement.

“The Lapita hotel chain will be based on the same business model — linking to theme parks and entertainment destinations to ensure strong demand. By combining the existing Lapita model with high-level operating standards and processes, custom tailored to theme parks and family destinations — Lapita will stand alone as a new and unique brand” he added.

The Dubai Parks and Resorts destination has been open to the public since January 2017.

Staff Report

Gulf News 2017. All rights reserved.

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