15 February 2017
DUBAI — DXB Entertainments PJSC, the Dubai-based leisure and entertainment company, and Merlin Entertainments Group, one of the world’s leading theme park and attraction operators, are bringing the first LEGOLAND Hotel to the Middle East. The ultimate family-fun hotel will open at Dubai Parks and Resorts, the Middle East’s largest integrated theme park destination. The hotel will be located adjacent to the existing LEGOLAND Dubai theme park.
The first LEGOLAND Hotel in the Middle East and the seventh to open worldwide will completely immerse guests in the creative world of LEGO as it’s designed to bring children’s imaginations to life. Every room will have LEGO models and theming for guests to continue their LEGOLAND Park adventure into the evening. From the disco elevator to the Castle Play Area, LEGOLAND designers have integrated LEGO storylines for every guest to create a memorable adventure.
A testament to the increasing popularity of Dubai as a family leisure destination, the LEGOLAND Dubai Hotel will be the second hotel at Dubai Parks and Resorts, offering a convenient base for families to stay and enjoy several days’ worth of amazing entertainment, all within walking distance of the Park. LEGOLAND Dubai has more than 40 interactive rides and attractions, and LEGOLAND Water Park has 20 slides and attractions and is the region’s first water park specially designed for families with children ages 2-12.
The LEGOLAND Dubai Hotel is a 60:40 joint venture between DXB Entertainments PJSC and Merlin Entertainments, and will be operated by Merlin Entertainments once opened. Designed to create unforgettable family moments, the 250-room hotel will have themed rooms to suit all LEGO lovers. It will be built on approximately 300,000 square feet of land earmarked for LEGOLAND expansion as part of the Dubai Parks and Resorts destination.
Raed Kajoor Al Nuaimi, DXB Entertainments’ Chief Executive Officer, said: “The addition of a LEGO themed hotel at Dubai Parks and Resorts will bring the total hospitality offering at the destination to over 750 rooms. With more than 100 rides and attractions spread across three theme parks, one water park and Six Flags Dubai opening in 2019, we expect families to spend several days at the destination to enjoy all the amazing experiences we offer. We are very pleased to partner with Merlin Entertainments to deliver a fun-filled and convenient place for families to stay as well as long-term value to our shareholders.”
Chief New Openings Officer at Merlin Entertainments John Jakobsen, said: “Themed accommodation is an increasingly important part of the holiday and short-break visit, and we’re delighted to continue our partnership with DXB with the development of this hotel – the first of its kind in the Middle East region, which will allow families and children to continue their amazing LEGOLAND experience after the Park closes.”
Dubai Parks and Resorts comprises three theme parks: Bollywood Parks Dubai – a first-of-its-kind theme park showcasing rides and attractions based on some of Bollywood’s biggest blockbusters; MOTIONGATE Dubai – a unique theme park with rides and attractions showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Columbia Pictures and Lionsgate; and the region’s first LEGOLAND Park and LEGOLAND Water Park. The entire destination is connected by Riverland Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts that is free for all to enjoy, and guests can stay at the Lapita Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection. Expected to open in late 2019, Six Flags Dubai will be the destination’s fourth theme park and the region’s first Six Flags theme park.
© The Saudi Gazette 2017