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-New production facilities in Saudi Arabia to meet demand driven by more than 188,000 new hotel rooms opening in MENA region by 2020-
Dubai, UAE: With an expected 188,817 new hotel rooms forecast to open across the Middle East and Africa by 2020 according to latest industry reports, Intercoil International, the leading manufacturer, distributor and retailer of total sleep solutions across the MENA region, has announced the expansion of its production facilities beyond the UAE into Saudi Arabia. Intercoil is well placed to deliver on its ambitious strategy to become a global manufacturer and supplier of premium bedding solutions.
Participating at The Hotel Show 2015, the Middle East's most important supply, fit-out and service exhibition for the hospitality sector taking place from 28th - 30th September in Dubai, Intercoil will highlight premium comfort, convenience and value provided by through its premium products and services.
Making the announcement during the show, Hassan Al Hazeem, Managing Director of Intercoil International said: "There is no doubt that the regional hospitality sector is entering its busiest growth stage to date. Having been operational in the Middle East for almost 42 years now, Intercoil has been a trusted partner in the industry for many years, and our latest plans to extend our manufacturing capabilities across the MENA region will enable us to meet our customers' growing requirements.
"While the UAE, and Dubai in particular, is leading this growth, other markets such as Morocco, Saudi Arabia and Qatar are key drivers for new hotel property openings, and require our support to deliver the bedding solutions they expect from Intercoil."
Highlighting some of its top products designed exclusively for leading hospitality groups, Intercoil will showcase a number of mattresses manufactured exclusively for some of the world's top hospitality groups. These include the Four Seasons mattress, the Ibis mattress, the Kempinski presidential suite mattress, and the Georgetown Plush
As the exclusive licensee of Simmons; the preferred brand of bedding for 18 of the world's top 20 hotel groups, in the Middle East, Intercoil also manufactures and provides the luxury Beautyrest Black® for St. Regis hotels across the region. The ultra-luxury mattress also on display this year, features opulent fabrics and enveloping pillow tops, soft, lavish layers of natural yarn and memory foam, and Advanced Pocketed Coil® springs that deliver unrivalled motion reduction in a mattress to ensure hotel guests complete rest and healthy sleep through their stay.
One of the most dynamic 'made in the UAE' brands, Intercoil supplies a wide range of top hotel groups in the MENA and Levant regions. In addition to its current manufacturing sites in the UAE and planned manufacturing facility in KSA, the company also operates eight distribution centres and 23 retail outlets across the region. Its export footprint currently includes 23 countries across the region.
The Hotel Show runs from 28th - 30th September at the Dubai World Trade Centre. The Intercoil International stand 6 D231 is located in Hall no. 6.
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About Intercoil International:
Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 450 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil's brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the "Made in UAE" mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil was ranked fourth in the Dubai SME 100, 2012 edition and has been awarded the Dubai CSR label for the last four consecutive years. Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance.
For more information about Intercoil International, please visit: www.intercoil.com
For further information please contact:
Raw'a Al Shamaileh
Junior Account Manager, Mojo PR
+971 55 1555753
rawa@mojo-me.com
© Press Release 2015
