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• Google.org to award grants to ‘Emirates Foundation’ in UAE to train unemployed youth with a target of 50% female participation
• ‘Maharat min Google’ collaboration with ‘Udacity’ online MOOCs, allowing more Arabic speakers access digital skills
(Dubai) - Google announced today that ‘Maharat min Google’, its online program that teaches digital skills available in Arabic, is expanding in MENA with new collaborations. Google.org, Google’s philanthropic arm, is granting 300,000 USD to Emirates Foundation, a national organization by Abu Dhabi Government to facilitate initiatives for youth empowerment in the UAE. Digital skills trainings and career pathway programs will roll out to 5,000 unemployed youth in rural areas and underserved communities, helping them to prepare for and secure jobs.
Trainings with Emirates Foundation will target a minimum of 50 percent female participation. Google is looking for further local partnerships across the region with governments, universities, private-sector businesses and nonprofits to expand the reach of its ‘Maharat min Google’ program.
Udacity, an online learning platform, in collaboration with Google launched the ‘Digital Freelancer Nanodegree’, designed to help students learn the skills and tools needed to launch successful freelance careers. The program can be accessed online (official website), and includes ‘Maharat min Google’ case studies and other accredited learning materials.
Tarek Abdalla, Regional Head of Marketing, Middle East & North Africa at Google said, “Earlier this year, we set out to do our part to fill this gap through ‘Maharat Min Google’, the all-Arabic online platform that is a free one stop shop on everything from building a website to marketing your business around the world. We’ve been working with partners to help all Arabic speakers, whether they are students, employed individuals or job seekers to grow their skills, careers, and businesses through our digital skills program. We are proud that over 100,000 individuals have taken the course so far, and we are excited to expand the program in the region in 2019, and see the great things people can achieve when given the right tools and skills.”
‘Maharat min Google’ — g.co/Maharat — has 100 lessons across 26 core topics in digital marketing that include search engine marketing, social media, video, e-Commerce, and data analytics, among others. Since launch in April, more than 100,000 Arabic speakers took the online course, 50 percent female participation, and have spent more than 560,0000 hours on the portal.
As a result of the ‘Maharat min Google’ trainings conducted to date, and based on large scale independent research with Ipsos , 15% of job seekers claim to have found a job and 20% of knowledge seekers claim to have grown in their career because of the program.
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• Mohamed Al Hosani, Director of Programs at Emirates Foundation: “Our partnership with Google is a critical part of our model of Youth Development which is about solving social problems systemically and at scale. This requires more than just funding. By partnering with the private sector, we offer youth a unique opportunity for advanced skills development that will prepare them for the job market. We look forward to working with Google – only collectively can we achieve our goal of creating a positive and permanent impact on the lives of young people in the UAE.”
• Hisham Elaraby, MENA Regional Director at Udacity: “We are thrilled to be launching the Digital Freelancer Nanodegree program in collaboration with ‘Maharat Min Google’, Google’s digital skills-building program for Arabic speakers. Together, our goal is to help empower aspiring learners to acquire the skills necessary to succeed in the global digital economy, with a special emphasis on women, and young workers.”
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