Dubai-based startup GrubTech, an end-to-end software platform enabling the digital transformation of restaurants and cloud kitchens, has raised $2 million in seed funding.

GrubTech's data-driven approach provides the sector with a suite of end-to-end future-proof solutions and streamlining operations for restaurants, cloud kitchens, and virtual brands.

The funds will help accelerate GrubTech's product roadmap and help clients maximise online revenues as they navigate the impact of COVID-19.

The startup's co-founder and CEO, Mohamed Al Fayed, said: "Given GrubTech’s pandemic resilient business model and bluechip team, the investor community was highly engaged and supportive during the funding process."

According to a statement from the company, it is in the process of implementing its solution in over 100 restaurants, including large international franchises operating in the region, in addition to a pipeline of regional and global cloud kitchen operators.

GrubTech investors are among the region’s industry captains and family offices keen on investing in disruptive foodtech companies globally, Al Fayed said.

(Writing by Seban Scaria; editing by Anoop Menon)

(seban.scaria@refinitiv.com)

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