PHOTO
- Kids can also make a statement at the Customisation Zone by personalising their new school gear
- The campaign is running now until September 14
Dubai: The new academic year is already here, but families can still make the most of the back-to-school season as City Centre Me’aisem offers a captivating programme of after school ‘edutainment’ workshops for the kids. Until September 14, parents can enjoy a coffee break or take advantage of unbeatable offers at their favourite stores while leaving the kids at a daily programme of entertainment and learning in a safe and supervised environment.
Kids can enter the mall’s custom-built school bus to keep their hands and minds busy with ice shows, slime making classes, science sessions, doodling, and face booking. All parents need to do to access the workshops is spend AED200 at stores including Carrefour and AED100 at stores excluding Carrefour.
What’s more, the campaign also gives little ones the chance to stride back into the classroom with sky-high confidence kitted out with uniquely personalised back-to-school gear at the mall’s Customisation Zone. Here, kids can add a creative touch to items including notebooks, water bottles, and other personal belongings with hand-painted designs of their choosing when parents spend AED500 including Carrefour and AED200 excluding Carrefour.
The campaign marks another rewarding back-to-school campaign from Majid Al Futtaim, owner and operator of City Centre Me’aisem mall, as the company moves to cement each City Centre location as a family-oriented destination for unrivalled shopping and entertainment.
“As families head to City Centre Me’aisem to shop for those last back-to-school items, the Fun School Bus promises a vibrant zone for kids to learn, be curious, and exercise their imagination and artistic skills,” commented Maryam Ahli, Mall Manager at City Centre Me’aisem. “This back-to-school campaign is one of a number of ways we’re seeking to cultivate a community-oriented experience for all of our visitors.”
Where and when?
The workshops will run between 3pm to 8pm on weekdays (Sun-Thurs) and 3pm to 9pm on weekends (Fri-Sat), with the Customization Zone open between 3pm and 8pm on Thursday, Friday, and Saturday.
The school bus activation is located opposite Paul and Starbucks at City Centre Me’aisem’s Entrance 1.
Ends
For More info please contact:
Mina Kiwan
Memac Ogilvy
mina.kiwan@ogilvy.com
+971 55 2426806
The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
