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White oak, leather, silk and velvet are the elements that have been chosen to preserve the boutiques’ comfortable and charming atmosphere. The warmth of the new design gives visitors the feeling of going into a private home and features sections dedicated to high jewellery, watches and accessories. Acquiring a larger area, the Chopard boutique includes an exclusive VIP room to welcome selected guests into the world of Chopard in a warm and private ambiance.
A boutique that combines the warmth and comfort of an elegant yet homely atmosphere, a place where every visitor can feel at home.
Each detail of the boutique has been thought through in conjunction with Caroline Scheufele, Co-president and Artistic Director of Chopard, who said: “We are happy to announce, along with our partner Attar United, the opening of the new Chopard boutique in Saudi Arabia which will provide a unique customer experience.”
CEO of Attar United Company, Mohammed Saddik Attar said: “We are delighted to welcome our clients in the new boutique and the fourth in the Kingdom of Saudi Arabia in line with the expansion of Attar United Company.”
The Chopard Group is currently represented in 130 countries through 1,600 points of sale and 146 dedicated boutiques, located in the world’s major capitals and in the finest shopping centres.
© Press Release 2021
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