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New York, NY: Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, today announced a new, long-term partnership with Sharaf Group for Forever 21. Through the agreement, Sharaf Group, which has been Forever 21’s core operating partner in the Middle East for the last decade, has expanded its licensing rights from apparel and accessories to additional product categories including health and beauty, fragrance and home, new territories including Southeast Asia and ecommerce.
Yasser Sharaf, Vice President (Retail, Hospitality, Industry and financial services) of Sharaf Group at Sharaf Group said, “Forever 21 has a longstanding relationship with Middle Eastern consumers and our goal is to nurture that connection by investing in and elevating the brand experience across an Omni channel ecosystem that encompasses retail stores, ecommerce and social media. We are proud of the headway we have made so far this year and look forward to collaborating with ABG to engage current brand fans and convert new ones.”
As part of the renewed partnership Forever 21 and Sharaf are also currently rolling out a regional omnichannel strategy focused on today’s generation of fashion consumers. Earlier this year, Sharaf opened two new Forever 21 stores at Sahara Centre and Al Ghurair Centre and construction is underway at three new locations, including the Yas Mall, Nakheel Mall and Abu Dhabi Mall. Sharaf recently launched an all-new ecommerce destination for the UAE, www.Forever21.ae, with plans to unveil additional ecommerce sites for Singapore and Malaysia in the near term. Work is also being done to refresh the brand’s existing stores and product offerings for men, women and teens as well as to engage new audiences through relevant content and experiences tailored to regional consumers.
Henry Stupp, President, EMEA at Authentic Brands Group notes, “We are pleased to continue Forever 21’s partnership with Sharaf Group. ABG’s global vision for the brand is to partner with best-in-class licensees and retail operators around the world who will interpret Forever 21’s unique fashion sensibility for key regional audiences. We are confident that Sharaf Group will be an important partner in helping us achieve this goal in the Middle East and the Far East.”
Sharaf Group specializes in retail development and brand building, with expertise in design, manufacturing, store operations and ecommerce that enable a seamless brand and consumer experience across all touchpoints.
In the Middle East, Forever 21 offers fashion and lifestyle offerings for men, women and teens and can be found in more than 15 retail stores and online. For more information, visit www.Forever21.ae
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About Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online. For more information visit www.Forever21.com
About Sharaf Group
Sharaf Group is a highly diversified business conglomerate with operations in the areas of Shipping, Logistics, Supply Chain, Retail, Travel & Tourism, Information Technology, Financial Services, Hospitality & Real Estate, Education and Manufacturing. The Group is headquartered in Dubai.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,300* freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®*, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in Q1 2022*.
For more information, visit authenticbrands.com.
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Suhas Pandit
suhas@narrativemena.com
+971 50 8660676
Shweta Soni
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+97150 6760249
© Press Release 2021
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