Smartphones to Lead Sales during the Upcoming Gitex Shopper; Says Emax

27th March 2016, Dubai, UAEEmax Electronics, the largest electronics retailer in the Middle East and part of Landmark Group, announces its participation at the acclaimed Spring Gitex Shopper 2016 for the fourth consecutive year. Emax will be showcasing a wide variety of exciting products along with new launches during the four day exhibition held in Sheikh Saeed Hall 2, Dubai World Trade Centre

  
Smartphones to Lead Sales during the Upcoming Gitex Shopper; Says Emax
Mega offers and deals for consumers to benefit from during the Shopper
27th March 2016, Dubai, UAE

Emax Electronics, the largest electronics retailer in the Middle East and part of Landmark Group, announces its participation at the acclaimed Spring Gitex Shopper 2016 for the fourth consecutive year. Emax will be showcasing a wide variety of exciting products along with new launches during the four day exhibition held in Sheikh Saeed Hall 2, Dubai World Trade Centre from March 30th to April 2nd, 2016.

Spread over a large area, Emax will provide its shoppers with an easy and convenient shopping experience through its efficiently located product displays. Offering incredible deals up for grabs, the retail giant is geared to serve the evolving tech savvy consumer with the latest and widest range in gadgets and electronics.

Emax expects smartphones to continue being a significant driver of sales, especially with new launches such as the Samsung S7 range of smartphones, HTC's Quad Core, 5.5inch display X9 Smartphone, , the new 55" Sony Bravia UHD TV, a huge variety of connected devices developed across activity, sports and health trackers such as the Fitbit Blaze and the new Apple Watch with woven straps are expected to draw immense attention from consumers during the show.

Emax also has a prominent presence in the Smart living area with exclusive deals on Home Appliances and Personal Grooming Products.

Neelesh Bhatnagar, CEO, Emax commented, "We are very pleased to participate in the fourth edition of Spring GITEX Shopper which continues to be a key driver of sales for the tech retail sector. Mirroring the future across the tech retail sector, GITEX Shopper helps bring forth cutting-edge trends for the retail landscape. It is with such platforms where consumers in large numbers come together, we are able to precisely understand needs and tailor make plans, product offerings and services to fit consumer requirements to bring back to the store."

"We are looking forward to a 20% growth in the Smartphone category keeping in mind immense consumer interest in mobile devices from across all the flagship companies especially with the launches after the recent Mobile World Congress coupled with a 15% growth overall. Apart from that, we continue to see huge uptake on connected devices such as wearables", concluded Bhatnagar.   

Emax's stand will feature hot-selling electronics from various categories; smartphones, wearables, tablets, laptops, panels and SLRs including newly launched products and will offer consumers attractive bundle deals on their favorite products with attractive easy payment plans with all major banks. Further, with Emax working towards a more fulfilling experience by becoming more like a learning hub and an experience, highly-trained salespeople will be available to enhance the consumers' shopping experience and educate them about their potential purchase making personalized selling and customer care as a priority.

To extend the rewards of GITEX Shopper, all offers and promotions at the show will also be offered across all Emax stores in UAE.

-Ends-

About Emax:
Emax is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group - the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max. 

Emax currently has over 72 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain.

Since the opening of the first Emax store in 2006, the brand has grown to become the number one electronics retailer in the UAE. It has been awarded the 'Power Retailer of the Year' at Channel ME Awards 2014 & 2013. Emax was also honored by the Department of Economic Development (DED) after topping the 2013 Consumer Friendliness Index in the Electronics category.

Emax is credited for pioneering the 'Big Box' concept, offering customers a one-stop-shop for excellence in customer care, convenience, product offering and retail distinction.

Emax represents more than 800 brands, with over 100,000 products across 20 plus categories.  The product range includes: photography, IT, mobiles and telecom,  accessories, sound and vision, home appliances, health & fitness, do-it-yourself,   gaming,   gifting,   personal  care,  car  electronics  & navigation,  home  solutions,  musical instruments, MP3 & portable players, toys, music & videos, security solutions, and more.

For more information, visit www.emaxme.com

Media enquiries, please contact:
Rawan Salam
GOLINMENA
t : + 971 4 332.3308 
e : rsalam@golin.com

© Press Release 2016


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