Nikai to expand its global presence in Middle East, Africa & Eurasia

The change will further build on the organization's consistent success and add to the capabilities of the existing four regional hubs

  
Mr. Paras Shahdadpuri, Chairman, Nikai Group of Companies

Mr. Paras Shahdadpuri, Chairman, Nikai Group of Companies

Dubai: Driven by strong economic growth and increasing consumer demand, Nikai Group of Companies – a diversified business group announced its plans to expand their business in Egypt, Iraq, Azerbaijan and Congo, as part of their aggressive expansion strategy for 2019. The change will further build on the organization’s consistent success and add to the capabilities of the existing four regional hubs.

With an aim to strengthen our presence in key growth markets, the strategic announcement will witness the opening of the Egypt office in Q3 of 2019 as the first leg of the initiative, followed by the other countries in the latter half of 2019.

Mr. Paras Shahdadpuri, Chairman, Nikai Group of Companies said, “Through these representative offices we wish to build upon our current trade partnerships, explore further opportunities and continually position Nikai as a favoured electronic brand amongst consumers. Our aim is to reinforce our presence within these markets and continue to focus on being able to deliver quality and innovation.” 

With over two successful decades of operations across GCC and in line with the group’s vision for 2020, Nikai has decided to invest in fast-growing economies and countries with a high value-based consumer demand. The new expansion plan will double Nikai’s local footprint and place the company closer to the consumer it serves.

A team of dedicated sales staff will manage various in-market promotions and initiatives to drive further awareness of Nikai as a multifaceted business and innovative consumer brand.

Mr. Shahdadpuri, further commented, “The change in custom laws in few of these markets, and with local government giving higher impetus to investors to set up operations in the region has encouraged the group to expand further. Also, these markets offer potential for growth over the next 3-5 years for our category. We are hopeful that the new regions would contribute to 15-20% of Nikai’s revenue over the next 3 years.”

Since the foundation of the Nikai Group of companies in 1988, the group has come a long way and built a diversified global business that offers reliable products, exceptional services and superior value to customers. Today Nikai Electronics boasts a range of over 400 plus products being advocated by over 55 million satisfied customers in over 50 countries.

-Ends-

About Nikai:
The Nikai Group is a global conglomerate with business interests in: Electronics & Appliances; General Trading; Food, staffing and outsourcing. Led by the visionary and diplomat-turned entrepreneur Paras Shahdadpuri, the Nikai Group of Companies has grown into an international operation from a humble trading enterprise in a time span of just two decades.

Nikai Electronics is the torchbearer brand of the group that symbolizes excellence at all levels. The unprecedented growth of the brand in an already saturated electronics market can be attributed to its promise of reliability. Today Nikai has established itself as a major brand in the region offering over 400 electronic and household appliances. Thus, labeling it as The Total Home Solutions brand. A trusted name in over 50 countries, it is easily one of the fastest growing names in the region.

The Nikai Group also broadened their horizon with consulting and staffing with TASC. TASC Outsourcing is a global staffing solutions company based in Dubai and Bangalore. The company specializes in outsourcing and staffing services to large companies around the world in various sectors such as banking/finance, call centers, energy, engineering, IT, sales and telecommunications.

For more details, please contact
Saad Aqueel | Reema Gaglani
saad@ibuz.ae | reema@ibuz.ae 

© Press Release 2019

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