Masharie to increase aluminium production to meet demand in downstream, industrial fields

Masharie subsidiary Emirates Extrusion Factory [EEF], a leading aluminium extrusion company based in Techno Park

  
Masharie to increase aluminium production to meet demand in downstream, industrial fields
28 February 2016
· Emirates Extrusion, White Aluminium to increase capacity by 10,000 tonnes

· New extrusion line, powder coating, anodizing plant launch by July 2016


Dubai: Masharie, the private equity arm of Dubai Investments PJSC [DI], has announced plans to expand its extruded aluminium production capacity by over 10,000 tonnes per annum as demand from downstream industries, transportation and electrical sectors surges across the UAE and GCC.

Masharie subsidiary Emirates Extrusion Factory [EEF], a leading aluminium extrusion company based in Techno Park Dubai, is commissioning its third extrusion line by July 2016, which will increase the production capacity by 6,000 metric tonnes per annum. EEF will also start its new powder coating plant with an annual capacity of 5,500-6,000 metric tonnes by July this year.

Another Masharie subsidiary White Aluminium Extrusion [WAE] - a leader in aluminium and glazing sector, is set to commission an anodizing plant with knowhow from Italy and a capacity of nearly 4,800 metric tonnes per annum in Q2 of 2016 as demand for aluminium products surges amidst rampant construction and other downstream projects in the region.

EEF and WAE, which export 70% of its extruded aluminium profiles, are also targeting new markets as part of their international expansion strategy, with a strong focus on Africa, GCC and Middle East. The companies currently export to over 26 countries across the GCC, Africa, Asia and Europe, with key markets being Oman, Saudi Arabia, Kuwait, Jordan, Morocco, Algeria, Tunisia, Ethiopia, among others.

EEF, which achieved a turnover of nearly AED 120 million in 2015, and WAE which registered AED 150 million turnover last year, are both eyeing strong growth in 2016 as demand from downstream industries surges across the UAE and GCC. Nearly 85% of EEF and WAE's products are earmarked for architectural applications in construction sector and the balance 15% is used for industrial applications.

Khalfan Al Suwaidi, Managing Director of EEF and WAE, said: "Emirates Extrusion Factory and White Aluminium Extrusion are building on its market leadership as demand surges for high-quality aluminium systems for architectural as well as downstream applications. We will continue to focus on exports in the medium to long-term as there is a huge demand for our products in growing markets across the GCC, Africa, Middle East and the Levant. A spurt in construction has put added demand for aluminium profiles at our plants."

He added: "There have been significant investments in the transportation, electrical and industrial sectors across GCC countries, and there is increasing demand for aluminium products for these sectors."

GCC's aluminium industry is all set to become a major global powerhouse after ramping up new production records with new facilities. EEF and WAE are also engaging their experience with a couple of system providers to focus more on prestigious projects in the UAE, GCC and North Africa, providing test and quality assurance certifications.

-Ends-

About Masharie LLC
Masharie, a subsidiary of Dubai Investments PJSC, is one of the Gulf's leading investment companies which focuses on mergers and acquisitions through strategic equity partnerships. Since its inception in 1998, the company has forged equity partnerships with a number of business enterprises that offer strong growth potential and today boasts of eight operating investments across diverse sectors. Operating in a number of businesses from interior design to industrial, Masharie looks to build companies that become, or remain, leaders in their respective fields dedicated to providing first-class service to customers.

© Press Release 2016

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