|14 April, 2019

KidZania and gig-Kuwait partner to enlighten kids on the importance of insurance

gig-Kuwait opens Insurance Office, Hospital and ER within KidZania

KidZania and gig-Kuwait partner to enlighten kids on the importance of insurance

Kuwait City: KidZania Kuwait, the exciting kid-sized metropolis in Kuwait, is delighted to welcome Gulf Insurance Group (Kuwait) as its latest partner. gig-Kuwait, the leading insurance service provider in Kuwait is a subsidiary of Gulf Insurance Group which is the leading insurance network in the MENA region will be sponsoring the insurance office, hospital and ER at KidZania. Children will learn about the various aspects of insurance and how essential and beneficial it is for their lives.

Commenting on the partnership with KidZania, Tareq Al Sahaf, gig-Kuwait CEO said: “Entering a partnership agreement with KidZania highlights the importance of our shared role in engaging with the youth in Kuwait and supporting their growth at such a critical time during their educational development. It is important that we provide children with various channels through which they can gain practical experience in a stimulating and entertaining environment. Our gig-Kuwait sponsorship within KidZania will encourage critical thinking skills through practical lessons. Kids will learn at an early age about the hospital, emergency room and the various functions of the different forms of insurance available for daily life.”

Fernando Medroa, Vice President of Leisure and Entertainment at Alshaya Group said: “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, to positively impact the society and the environment they live in. We welcome gig-Kuwait to KidZania Kuwait with an establishment that will support the development of communication, self-esteem and interpersonal skills that KidZania values. Our growing number of partnerships, and their unique establishments in KidZania Kuwait, provide an enriching and positive experience for children, all with a fun and interactive environment.”

At KidZania, gig-Kuwait will also focus on the performance of endoscopic surgery and nursery to take care of new born babies at the hospital. Children will learn about being a doctor’s assistant and the importance of paramedics in the emergency room. Finally, gig-Kuwait will help raise awareness of the essential role that insurance plays in children’s lives, underlining how today’s children need to be conscious about all areas of insurance including life & Investment, health, motor, travel, property, and experience all the amazing benefits offered. Children aged 4 and above will be able to enjoy gig-Kuwait’s activities within KidZania Kuwait.

-Ends-

About KidZania:
Much more than a children’s museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role-playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it's all about fun.

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are currently 20 KidZania attractions in total including Monterrey, Mexico; Tokyo, Japan; Jakarta, Indonesia; Koshien, Japan; Lisbon, Portugal; Dubai, UAE; Seoul, South Korea; Kuala Lumpur, Malaysia; Cuicuilco, Mexico; Santiago, Chile; Bangkok, Thailand; Mumbai, India; Cairo, Egypt and Istanbul, Turkey. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with more facilities in development, including locations in Singapore, Russia and the United States.

KidZania Kuwait is a (7,000 square meter) facility, located in The Mall - The Avenues and is operated by Alshaya.

About gig-Kuwait:
gig-Kuwait is the largest insurance company in Kuwait in terms of written and retained premiums, with operations in both life and non-life insurance and its activities are further supported by first class reinsurance security. gig-Kuwait has created a competitive edge in its market through the implementation of a comprehensive approach involving use of Information Technology, Product Innovation, Customer Relations Management and prudent underwriting practices.

gig-Kuwait holds a Financial Strength Rating of “A” (Excellent) and issuer credit rating of "a" with a stable Outlook from A.M. Best Europe Rating Services Limited. Standard & Poor’s has assigned its Financial Strength and counterparty credit ratings of A- with Negative outlook. Moody’s Investors Service has also assigned its Insurance Financial Strength Rating (IFSR) of ‘A3’ with Stable outlook.

gig-Kuwait is a subsidiary of Gulf Insurance Group (gig) which is one of the largest insurance networks in the Middle East and North Africa with companies in Kuwait, Bahrain, Jordan, Egypt, Turkey, Algeria, Syria, Iraq, Lebanon, Saudi Arabia and Emirates. gig’s reported consolidated assets stand at US$ 1.7  billion as at 31 December 2018.

For more information on KidZania Kuwait, visit:
www.kidzania.com.kw
www.facebook.com/KidZaniaKuwait
www.twitter.com/KidZaniaKuwait
www.instagram.com/KidZaniaKuwait
www.youtube.com/KidZaniaKuwait 

For further information, please contact:
Alineh Babaian
Marketing Executive | KidZania
Ministry of Communications
Alshaya Leisure & Entertainment - Retail Division
M.H. Alshaya Co. WLL
P.O. Box 181, Safat 13002, Kuwait
Phone: (+965) 22214260
Email: alineh.babaian@alshaya.com 

For further information, please contact:
Aisha Al-Asfour
Senior Officer, Marketing & Public Relations Department
Gulf Insurance Group- Kuwait
Phone: +965 2296 1819
Email: asfour@gig.com.kw 

© Press Release 2019

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