Ireland's Aubren announce distribution agreement with Al-Babtain

Al-Babtain will distribute the Aubren DAQS range of innovative IT cooling solutions in the Kingdom of Saudi Arabia.


13 November 2016

Aubren, a manufacturer of innovative cooling products, are proud to announce a distribution agreement with Al-Babtain Power & Telecommunication, an international company which is engaged in providing turnkey solutions for telecoms, broadcast, defence, security and other integrated networks across various countries namely KSA, Bahrain, Oman, Jordan and Yemen. Under the terms of the agreement, Al-Babtain will distribute the Aubren DAQS range of innovative IT cooling solutions in the Kingdom of Saudi Arabia.

The announcement was made during the Enterprise Ireland trade mission to KSA and the U.A.E. led by the Minister for Foreign Affairs and Trade, Charlie Flanagan TD.

The Aubren DAQS range offers innovative, highly energy efficient cooling solutions for Telecom/IT applications. The designs are built upon Free Air Cooling principles, incorporating highly efficient EC fan technology. Whether the application is radio base station, switch room or data center, On or Off grid, or High Ambient Temperature application, the product range offers a solution to meet your needs. All product solutions are energy efficient, flexible, modular and moreover, Future-Proof, interfacing with all industry standard communication protocols as standard.

Welcoming the announcement Minister Flanagan said: “As Enterprise Ireland’s trade mission will demonstrate, the opportunities for innovative Irish companies to build partnerships and increase their sales to the Middle East region are real and tangible. Aubren is a great example of what is possible for Irish companies in this dynamic market, and I wish them continued success for the future”.

According to Aubrey Nuzum, Managing Director at Aubren, “We are continually looking to expand our market reach and this agreement with Al-Babtain, a highly respected solutions provider, gives us access to the huge potential offered in the KSA market.  The agreement allows us to move forward together on a number of ongoing activities with mobile network operators in KSA who are determined to reduce their OPEX costs. The idea that free cooling can’t be used in climates with high ambient temperatures is a myth. Recent changes to ASHRAE guidelines allow equipment to operate at higher temperature and humidity conditions and our solutions can provide up to 35% reduction in energy usage, whilst increasing the life of existing cooling equipment”.

“Al-Babtain is particularly excited to be bring the Aubren cooling solutions to the KSA market where there is becoming a sharp focus on initiatives to reduce the energy consumption across the mobile telephone networks and several of our key clients have already undertaken to carry out detailed trials with the technology” said Fares Hamdan, Business Development Manager, Al-Babtain LeBLANC.

Joe Breslin Regional Director, S. Europe, Middle East, Africa & India at Enterprise Ireland said: “Irish companies, with Enterprise Ireland assistance, have been hugely successful in growing their exports to the GCC member states. Last year, exports of Enterprise Ireland backed companies to the region increased by 12% to over €507m. Aubren’s agreement with Al-Babtain demonstrates the clear opportunities that exist for innovative and ambitious Irish companies in the region. Enterprise Ireland’s teams in Ireland and the Middle East will continue to work closely with Aubren as they scale their business in this important market”.


About Al-Babtain
Al Babtain Power & Telecommunication (ABP&T) was founded in 1955. It is one of the largest manufacturers and suppliers in the field of outdoor lighting, Transmission & Distribution & Telecommunication Footprints over 85 countries across the World. ABP&T is a joint stock company ranked among the top 100 companies in Saudi Arabia with an annual turn over of 1.4 billion Saudi Riyals & a paid up capital of 426 million Riyals. ABP&T had a joint venture with LeBLANC Communications of Canada in 1993 under the name of Al Babtain LeBLANC Telecommunications Systems, In the year 2011, ABP&T acquired the share of LeBLANC to become a 100% Saudi owned company.

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About Aubren
Aubren design, make and deliver outstanding air management products. We operate a 3,000m2, highly-specialist, advanced manufacturing facility in Ireland. Our world class facility and operation has achieved several key industry standards including; ISO 9001, ISO 14001 and OHSAS 18001. Our own brands include DAQS Europe precision air conditioning equipment and SoloRAD energy efficient fan coil radiators. We are exclusive distributors for ebm-papst in Ireland, the world leader in energy saving fans and motors.

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© Press Release 2016

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