Saudi Arabia: March 9, 2016 - The first Petromin
-Nissan showroom was inaugurated yesterday as part of the new strategic partnership between Nissan and Petromin. This groundbreaking milestone falls under the companies' drive to bring the very best in customer service standards to the Kingdom.
Christian Mardrus, Nissan Senior Vice President and Chairman for Africa, Middle East and India commented on the inauguration: "Today's showroom opening marks the first milestone in our newly announced partnership with Petromin. This is just the beginning. Nissan's world-class vehicles and Petromin's far-reaching network of excellent facilities are a perfect match and the benefits of this strategic partnership will be obvious to all from the start."
Nissan announced in 2013 that it was to renew its strong bond with Saudi Arabia with a direct manufacturer presence in the form of Nissan KSA, pledging to quickly grow its market share with increased annual sales. And the recently announced partnership with Petromin, which is the Kingdom's leading automobile servicing company, will help achieve these goals in a timely yet sustainable program of growth.
"We are very excited about our partnership with Nissan." added Samir Nawar, President and CEO of Petromin Corporation. "Since our beginning nearly five decades ago, Petromin has become the kingdom's market leader in vehicle servicing and our network is unrivalled when it comes to geographical coverage and highest levels of customer satisfaction. Adding showrooms for sales of Nissans into this expanding business portfolio is an exciting development and we look forward to providing Nissans customers with the high standards of sales, service and care they rightly expect. This is a new era for both our brands and we couldn't be more positive about the future."
The joint partnership between Nissan and Petromin brings a number of significant benefits to customers in Saudi Arabia. Petromin has a presence in the Kingdom that competitors simply cannot match. Its core philosophy when it comes to customer service is to offer unbeatable quality, geographic spread, convenient timings for customers, all combined with competitive pricing.
Petromin Nissan technicians are factory trained to deliver the highest quality standards and its facilities are set up to offer exceptional speed and convenience, with no appointments necessary - crucial in after sales support.
"The new showroom in Jeddah matches Nissan's global standards and sets itself apart as a model for others to follow. It's entirely geared to provide customers with the best possible experience and we eagerly look forward to expanding with further facilities to build further this iconic brand in such a key market". Said Samir Cherfan, Nissan Middle East's Managing Director.
Visit our web site at: www.nissan-petromin.com
About Nissan KSA
Nissan has a strong heritage in KSA, dating back to the early 50's. Nissan is committed to becoming a powerful force in the automotive sector in the Kingdom of Saudi Arabia, through: a host of new models, a completely re-structured sales network and a firm focus on providing customers with the best-possible service.
In September 2013, Nissan announced the appointment of Alissa as its official authorized dealer in the Kingdom. Nissan and Alissa share a very similar vision. Alissa vision is to provide high quality automotive products and dependable after-sales services to customers whose needs and wants are the focus of Alissa's every action. Part of Alissa holding company, Alissa auto has over 60 years in serving Saudi Arabia automotive customers with a success built on its business ethics and customer focus.
In November 2014, Nissan expanded its Saudi Arabian operations by announcing 'Nissan Saudi Arabia', which is a joint venture formed with the auto maker's partner Khaled Juffali Company. This partnership is expected to play an important role in bolstering Nissan's presence in the biggest market in Middle East. Nissan has established a new, fully-fledged office in Jeddah staffed with over 100 people for the joint operation.
Petromin Corporation (Petromin) is a leading lubricants and automotive services company in the Kingdom of Saudi Arabia operating four lines of business: car servicing (Petromin Express), fuel retailing, oil lubricants and car dealerships. With more than 3,500 employees, Petromin exports its products to over 35 countries in the GCC, Middle East, Africa and Asia.
Previously jointly-owned by US's ExxonMobil and Saudi Aramco, Petromin was acquired by Advanced Petroleum Services in 2007. Major investment and restructuring has driven the company's growth and diversification to provide a full range of automotive services.
Petromin offers fast and reliable vehicle maintenance services which have benefited a large proportion of drivers in Saudi Arabia. It is backed by an extensive network of service centres that provide unparalleled coverage across the Kingdom. The company plans to expand its network to include up to 1,000 service centres by 2020, of which 500 centres have been opened so far and which service over 10,000 customers per day. The company has grown rapidly opening an average of three service centres per week. The company was recently ranked number eight globally for the largest express vehicle service networks on a global scale. Petromin is currently planning to launch a network of car showrooms and vehicle maintenance facilities across the Kingdom. Additionally by end of 2020 Petromin will have 200 branded fuel stations in its network.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
Please visit the Nissan Media Channel on www.nissan-me.com or 'Like' us at www.facebook.com/NissanME
For Nissan Middle East FZE media enquiries:
Director, Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
For Nissan Saudi Arabia media enquiries:
Corporate Communications Manager
Nissan Saudi Arabia
Tel: +966 560 073 481
Senior Media Relations Manager
Memac Ogilvy PR
Tel: +966 12 651 0704
Mob: +966 50 466 3187
PR Account Executive
Memac Oglivy PR
Tel: +966 12 651 0704
Mob: +966 50 909 0019
For Petromin Saudi Arabia media enquiries:
Abdulelah M. Bagabas
PR Manager - Public Relations Department
T: (+966 12) 2157000 Ext: 2230 or Ext: 2232
© Press Release 2016