ELAN Media becomes the exclusive digital media sales representative of the Arabic-language edition of The Huffington Post
Doha October 25th, 2015
ELAN Media, the media arm of ELAN Group, a diversified and fully integrated media and entertainment group in the Middle East, has partnered with Integrated Media Strategies and The Huffington Post, a leading global online source of breaking news, opinion, entertainment and community, to become the official digital media sales representative and introduce the publication's Arabic edition to the Middle East.
HuffPost Arabi was officially launched in London on the 27th of July 2015 in a ceremony attended by Arianna Huffington, Co-founder and Editor-in-Chief of The Huffington Post, Wadah Khanfar, CEO, Integral Media Strategies, HuffPost senior international management, Integral Media Strategies, ELAN Media and the most established names in journalism and media from the EMEA region. HuffPost Arabi is one of The Huffington Post's 15 editions in the brand's expanding global presence.
Founded by CEO Wadah Khanfar, the former Director General of Al Jazeera Media Network, Integral Media Strategies (IMS) is a digital content hub that produces quality online news catered to the Arab region. Based out of London, IMS, with its thriving network of on-the-ground journalists, will be working with HuffPost Arabi to produce and share the latest stories from the Arab world.
"We are proud of the partnership with ELAN Media, a company with established roots in the market and a developed footprint across many leading websites in the region. We are confident in their ability to promote HuffPost as a go-to advertising platform for companies in the Arab world. We want to publish great content that advertisers will be excited to support. The full suite of HuffPost commercial products, including the industry-leading HuffPost Partner Studio, will provide a unique opportunity for the region. HuffPost Partner Studio helps brands become storytellers and story makers, connect to audiences at scale, and build brand loyalty and affinity. With the help of ELAN Media, HuffPost Arabi will bring Partner Studio to the market, creating authentic conversations, driving participation and impacting the world at scale, "Mr. Khanfar indicated.
Commenting on this exciting new partnership, Group Chief Executive Officer Jaber Al-Ansari said: "We are proud to establish this partnership with a global brand like The Huffington Post and even more so to help introduce their Arabic edition to the Middle East. We have been in the media market for over a decade and have developed extensive knowledge and practice in the region. Our partnership model
allows us to leverage this expertise and partner with global brands that are experts in their respective fields, giving people of the Middle East diversity in choice and
access to more substance than what is available. We believe our partnership with HuffPost Arabi will be mutually beneficial to both our audiences".
The Arabic world, including a wider speaking Arabic audience, makes up a targeted readership base of more than 300 million people. The new online edition will offer a unique combination of original reporting by independent journalists and a blog platform for people within the region to express their thoughts and opinions.
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About ELAN Media:
ELAN Media creates innovative communication landscapes across a mix of media channels that engage consumers, achieving numerous audience targeting opportunities effectively and efficiently. We strategize with our clients using our ethos of People to People enabling us to understand their goals and objectives in order to provide tailor made solutions that deliver the best possible communication plan.
For more information about our advertising solutions, please contact:
media@elan.qa
About ELAN Group:
ELAN Group offers the very best in media, events, urban and entertainment services by engaging with our customers at every stage of each project and always putting them at the centre of everything that we do. We believe in people, ideas and innovation and we create incredible communication landscapes across all of our four exciting business divisions.
With over a decade in the Qatari market, we deliver exceptional experiences at every phase of our customers' journey, listening to their needs and wants and working with them, in partnership, to create amazing projects.
By being responsive to our clients and listening to their needs and aspirations, we create bespoke and innovative services. Our solution-driven approach helps us to establish long-lasting relationships with our clients and support them every step of the way.
For more information, please contact:
communications@elan.qa
About The Huffington Post:
The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, entertainment, as well as a highly engaged community for opinion and conversation. The Huffington Post has 214 million unique visitors per month (comScore, global multiplatform, January 2015). The site has 100,000 bloggers -- from politicians, students and celebrities to academics, parents and policy experts -- who contribute in real-time on the subjects about which they are most passionate. The Huffington Post has editions in the UK, Canada, France, Spain, Italy, Japan, Maghreb, Germany, Brazil, South Korea, Greece, India, Australia and the Arab world. The Huffington Post is part of AOL Inc.
About Integral Media Strategies:
Founded by Wadah Khanfar, Integral Media Strategies is building an Arabic language digital content hub focused on creating, curating, amplifying and enabling the production of quality online news and factual content based on stories, events and issues from the Arab region. IMS harnesses the dynamism and creativity of the new Arab Digital Generation to bring new voices and some fresh thinking to the Region's rapidly growing and evolving online space.
© Press Release 2015
