DFC Mall brings unique entertainment concept to the UAE

Dubai - Dubai Festival City Mall will open a brand new Family Entertainment Centre (FEC) in December, further reinforcing the mall's reputation as a prominent leisure and entertainment destination.

DFC Mall brings unique entertainment concept to the UAE
24 August 2015
December 2015 is set for the official opening of Fabyland in response to growing family entertainment demand
Dubai - Dubai Festival City Mall will open a brand new Family Entertainment Centre (FEC) in December, further reinforcing the mall's reputation as a prominent leisure and entertainment destination.

The announcement follows the signing of an agreement between Dubai Festival City Malland leading Saudi conglomerate Al-Othaim for itsFabyLand family entertainment concept.

"FabyLand will give Dubai Festival City Mall visitors the edge in family entertainment options and it will complement the destination's overall retail and leisure offering," said Brad Merchant, General Manager,Dubai Festival City Mall.

"This new entertainment venue will play a major part in Dubai Festival City Mall's AED 1.2 billion expansion programmedesigned to offer anenhanced level of possibilities and experiences for our customers. These plans build on Dubai's strength and appeal as one of the world's must-visit family destinations and on the ever growing needto offer residents more choices for their entertainment," said Merchant.

The unique 'FabyLand' Family Entertainment Centre(FEC) will cover an area of 70,000 square feet. It will signal the arrival to Dubai of a brand new entertainment venue with a 'futuristic' ambience, featuringa wide array of thrilling rides, many other attractions forteenagers and adults alike, including My Town, a new concept that combines entertainment with physical activities for children and toddlers.

Mohammad Attia, General Manager, Business Development - GCC at Al-Othaim said: "In the Al-Futtaim group, we have found a solid partner with whom our flagship family entertainment concept, FabyLand will make its first inroads in Dubai's burgeoning shopping mall scene.We are excited with the prospects presented to us from our partnership with Al-Futtaim Group and for the continued brand awareness for FabyLand as a result of opening at Dubai Festival City Mall."

With its highly innovative proposition,FabyLand is set to attract residents and tourists of all ages to enjoy thrilling experiences and spend quality time with their families and loved ones.

Mr. Merchant concluded: "Our transformational journey which is bringing new to market stores and entertainment offerings will further enhance the shopping and leisure experience at Dubai Festival City mall,and we are confident that everyone will enjoy this latest addition that will make our Malla preferred destination for our valued customersfrom the UAE and beyond."

About Dubai Festival City Mall  
Dubai Festival City Mall is a landmark 2m sq. ft. urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and le4isure attractions. Set on the historic Dubai Creek, Dubai Festival City Mall, offers over 400 world class retailers, 75 restaurants,, cafés and bistros, a 12-screens Grand Festival Cinemas complex and a parking for 6,500cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.

The award winning Dubai Festival City Mall has recently added the Five Star award "Best Retail Development" at the Arabian Property Awards 2010, and two other prestigious Retail City awards - "Mall of the Year" and "Best Retail Destination of the Year".

The mall is currently going through a major re-development scheme that will further reinforce its position as a key shopping and entertainment destination in the Emirate of Dubai and throughout the UAE.

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 km along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City, Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre, Dubai Festival City.

For further information, please contact:
Ayad Nahas 
Public Relations Manager
GMASCO - An Al-Futtaim Group company
Tel: +971 4 208 5853
Fax: +971 4 256 5584
Email: Ayad.Nahas@gmasco.com

© Press Release 2015

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