AGMC invests a further AED200 million to expand and enhance its footprint across Dubai

Wednesday, 13th April 2016

AGMC invests a further AED200 million to expand and enhance its footprint across Dubai
New BMW and MINI showroom and aftersales facility to open in 2017 - the first automotive dealership in Dubai Motor City
Wednesday, 13th April 2016

Dubai, UAE: Marking yet another milestone in its 40 years of successful partnership with the BMW Group in Dubai, Sharjah and the Northern Emirates, AGMC has announced that it will further expand its business operations in Dubai with the opening of a new state-of-the-art AED200 million dirham BMW and MINI facility in Dubai Motor City.

Continuously looking for opportunities to grow and expand its network, AGMC's new 100,000 square foot development, which is due to launch in 2017, will be the first automotive dealership to open in the increasingly popular Dubai Motor City area.

Revealing the full scope of the development at a press conference in Dubai yesterday, Stathis I. Stathis, Managing Director of Albatha Automotive Group, the parent company of AGMC, said: "Our business has been built on 40 years of successful operations, supported throughout by the BMW Group, who has provided us with the perfect equation for success, with its premium and luxurious products enticing our customers year-after-year. This additional investment of more than AED 200 million will allow us to further cater for the growth of the brands and better serve our loyal customers. Providing a unique, convenient and enjoyable shopping and servicing experience for our customers, the new Dubai Motor City facility is powerful evidence of our commitment to our business partners, customers, and the local communities in which we operate.

"An area in which Dubai is flourishing, we will be the first automotive dealership to open in Dubai Motor City to cater for customers in that neighbourhood. Due to launch in the last quarter of 2017, our new state-of-the-art facility will ensure customers get the best possible service and ownership experience, including a showroom to comfortably display 30 new and 40 pre-owned BMW and MINI cars," he added.

A key highlight is the building's iconic and contemporary design, which reflects the BMW Corporate Identity and allows customer interaction in an environment where each family member will feel at home and engaged.  The ground floor has been designed to provide customers with the opportunity to experience and be immersed in the brand while the aftersales area will play a vital role in making the ownership experience more convenient. Glass panels will provide full visibility into the workshop area, integrating it into the overall warm and welcoming ambiance of the showroom.

During the construction phase only certified materials will be used, resulting in less energy consumption and reduced emissions once operational.  Particular attention will be paid to the solar energy system and recycling concepts for water, oil and batteries. It will also be fully compliant with the Dubai Municipality Sustainability requirements and in line with the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to promote Dubai's sustainable development by 2020.

With work due to be completed at the end of 2017, the new facility will embody all elements from BMW Group's 'Future Retail' Strategy, a series of innovative and exciting customer engagement features put in place to help BMW and MINI stand out in a competitive market.  These will include: a Mobile Customizer, an iPad App enabling live car configuration and demonstration during consultations, and a Virtual Product Presentation; a completely redesigned physical experience to the showroom with a new furniture layout that creates a modern, warm, open and friendly atmosphere; and new roles to allow AGMC to evolve the way in which it interacts with customers in the sales process. This includes Product Geniuses, experts whose sole role is to educate car shoppers about the various choices, explain the products and help the customer to understand them in more detail.

"BMW Group's success is based on its long-lasting and successful relationships with importer partners around the world. There is no better example than AGMC, who has been our partner for more than four decades and who constantly invests in key areas of our brands to ensure that customers get the best possible experience," added Johannes Seibert, Managing Director of BMW Group Middle East. "Looking ahead, we will continue to work with AGMC to offer our customers outstanding products and services in sales and after-sales, and find ways in which to not only meet but exceed their expectations. The company's new state-of-the-art BMW and MINI facility in Dubai Motor City is the perfect example of this. Jointly designed by the BMW Group Middle East and AGMC architects, it is an icon in its own right and will offer a unique, convenient, efficient and enjoyable shopping and servicing experience for our customers."

In addition to the new AED 200million Dubai Motor Show facility, AGMC has invested more than AED 100 million over the past five years across all areas of the business to cater for the growth of the BMW Group brands and to enhance the overall customer experience. This includes the opening of new facilities in Fujairah and Deira, and the expansion of its Sheikh Zayed Road showroom in 2011 and most recently March 2016, which saw the inauguration of a new workshop for BMW and MINI at the flagship facility, with 22 work bays, an exclusive MINI workshop, in-house training center and 250 parking slots.


For more information contact:
Natalija Norikova
National PR and Marketing Manager, AGMC
Telephone: +971 4 4050 240

Katie Johnston
Edelman DABO
Telephone: +971 4 237 8012

ABOUT AGMC: The official BMW Group importer for Dubai, Sharjah and the Northern Emirates.
As AGMC enters into its 40th year, it looks back at all the great milestones and achievements over the past four decades.For 40 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad in Dubai, Sharjah and the Northern Emirates.  Establishedin 1976, AGMC has now become one of the most important markets for BMW Group Middle East.

AGMC is passionately committed to the communities it serves, implementing a series of marketing activities and sponsorships that demonstrate its belief in the value and potential of the region. AGMC also takes corporate social responsibility very seriously and has a long-standing relationship with Dubai Police, in conjunction with the innovative BMW Connected Drive features, aimed at improving the level of safety on Dubai roads.

Currently, AGMC has 26 sales and service facilities across Dubai, Sharjah and the Northern Emirates. These include four BMW showrooms, four  MINI Showrooms, two Rolls-Royce showrooms, three Certified Pre-Owned car showrooms under the BMW Premium Selection Programme and one BMW Motored showroom. Service facilities include two body shops, seven workshops and two car storage facilities and the only Rolls-Royce dedicated state-of-the-art aftersales facility.

To learn more on AGMC's news please visit the company website: or join their Facebook page on

© Press Release 2016

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