ADIB partners with Etisalat to launch new ADIB Smiles covered cards

The ADIB Smiles cards, which include Signature, Platinum, Gold and Classic options, provide a wide range of daily deals and lifestyle rewards to customers


Abu Dhabi:Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has partnered with Etisalat, one of the world's leading telecom groups in emerging markets and the leading operator in the UAE, to launch four new covered cards. The ADIB Smiles cards, which include Signature, Platinum, Gold and Classic options, provide a wide range of daily deals and lifestyle rewards to customers.

The new range of cards are linked to Etisalat’s Smiles engagement platform, one of the largest lifestyle engagement programs in the UAE with more than 2.1 million customers on-boarded on the Smiles mobile app and 850+ participating brands. Smiles offers everyday savings to its members through earn and redemption of Smiles points for Etisalat, partner products and services as well as ‘Buy 1 Get 1 Free’ and other discount offers at over 3,700 outlets on entertainment, shopping, dining, travel, services and wellness experiences. Customers will receive up to 100,000 Smiles points when they sign up for the card, up to 30 points for every AED 5 spend every time they avail Smiles offers through the app, or when paying for goods and services elsewhere. The Signature and Platinum premium tiers also provide additional benefits such as airport lounge access, roadside assistance, and valet parking at a wide range of premises.

Philip King, Global Head of Retail Banking at ADIB, said: “We are always looking to expand our current partnerships to deliver greater value to our customers. Working closely with Etisalat, we have enhanced our range of ADIB Smiles covered cards to provide a more attractive offer to users of the Smiles app. ADIB has large number of customers who use the Smiles app and these co-branded cards will enable them to unlock a range of benefits. We look forward to strengthening our strategic partnership with Etisalat over coming years to further improve our customers’ experience.”

Khaled ElKhouly, Chief Consumer Officer, Etisalat, said: “We are continuously innovating and evaluating ways to bring more value to the growing number of Etisalat’s Smiles app users, which now stands at over 2 million. With the new ADIB Smiles cards, customers can rack up rewards quickly and maximise the value they receive when buying vouchers on the Smiles app across all lifestyle categories such as grocery, clothes shopping, insurance, and travel, among others. We at Etisalat are delighted to strengthen our partnership with ADIB to enable customers to benefit from spending on these co-branded covered cards.”

Shahebaz Khan, General Manager for the UAE, Visa: “Visa is delighted to partner with ADIB and Etisalat to launch this suite of Visa co-branded cards that offer rewards and experiences tailored for cardholders across different segments. We look forward to developing more innovative digital payment products with ADIB and Etisalat and enabling them to deliver the secure, frictionless and rewarding payment experiences Visa cardholders increasingly expect and deserve.”

ADIB offers a wide range of covered cards to suit the needs and aspirations of its customers, including longstanding partnerships with, Emirates and Etihad. The bank has received numerous awards for its leading retail banking proposition recently, including ‘Global Service Quality Award’ by Visa, ‘World’s Best Islamic Bank’ by the FT’s The Banker Magazine, ‘Best Premium Banking Service in the UAE’ from Banker Middle East, and ‘Best Islamic Bank’ at the EMEA Banking Awards.


About ADIB

ADIB is a leading Islamic bank with more than AED 122 billion in assets. Established in 1997, the bank provides world-class, Sharia’a-compliant retail, corporate, business, private banking and wealth management solutions through award-winning digital channels and across an extensive branch network. The bank has a presence in six strategic markets, including Egypt, where it has 70 branches, the Kingdom of Saudi Arabia, the United Kingdom, Sudan and Iraq. Its shares trade on the Abu Dhabi Stock Exchange (ADX).

ADIB has more than 2,000 employees and remains one of the leading banks in the recruitment, development and promotion of local talent across all of its geographies. The bank has one of the highest Emiratization ratios and approximately 36 percent of the bank’s workforce are UAE nationals.

Named ‘World’s Best Islamic Bank’ by the Financial Times’ The Banker publication, ADIB has a rich track record of innovation based on a desire to always improve its customers’ banking experience. Amongst other benefits, the bank’s recent digital transformation programme has led to the creation of a new generation of technology-enhanced branch, ADIB Express, which combines the benefits of digital banking with a highly-personalised customer service, and Express Finance, providing qualifying customers with access to personal finance through a mobile app in less than 30 minutes.

For media information, please or contact:
ADIB                                                                Brunswick Group
Radwa Shehab                                                  Sarah Abdelbary
Head of External Communications                       Account Director
Direct: +971 2 6910169                                     Direct: +971 2 234 4600

About Etisalat

Etisalat Group is one of the world’s leading telecom groups in emerging markets. With consolidated net revenues at AED 52.2 billion and consolidated net profit of AED 8.7 billion for 2019. Its high credit ratings reflect the company’s strong balance sheet and proven long-term performance.

Headquartered in Abu Dhabi, Etisalat was established over four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organisation, Etisalat Group provides innovative solutions and services to 150 million subscribers in 16 countries across the Middle East, Asia and Africa.


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