NBO wins coveted ‘Best Private Bank, Middle East’ award

Sadara continues to expand and enhance its product offerings

Muscat: In recognition of its unwavering efforts to provide best-in-class priority banking, National Bank of Oman (NBO) has been granted Best Private Bank, Middle East Award from Digital Banker’s Global Private Banking Innovation Awards 2020.

Identifying and distinguishing the sector’s best performers from all over the world, the awards are given to those who demonstrate unrivalled drive and innovation in meeting the sophisticated needs of their high net worth clients. It’s the latest in several wins for the bank’s wealth management account, Sadara, which offers a wide range of products and solutions to its customers to help them meet their life goals.

Wessam Al Asfoor, Head of Sadara Wealth Management and Private Banking at NBO, said, “We are delighted to have been given with this award, amidst some tough competition.

Sadara continues to expand and enhance its product offerings, in particular our digital capabilities, and we work hard to offer tailored solutions that enable our customers to take their financial planning to the next level and secure the future for themselves and their families. For us, it’s not just about business, it’s about building long term relationship with our customers and delivering an exceptional level of hospitality and care that reflects the warmth of our Omani values. And that is what drives us to be the best-in-class Wealth Management and Private Banking service in Oman.”

NBO’s Sadara Wealth Management offers a higher level of service in every aspect of banking. Through personalised products and unmatched perks, it provides customers with better ways to build and manage their wealth, while dedicated relationship managers are on hand to service each customer’s financial needs under one roof. NBO is the only bank to offer a comprehensive range of wealth management product solutions in Oman. Recently, NBO became the first local bank to launch the Systematic Investment Plan (SIP), focused on the global financial markets to help customers streamline their investments and create wealth to meet their long-term financial goals. At the end of 2019, the bank was also recognised by the Asian Banker Oman Award 2019, winning the Best Wealth Management Business (Affluent Segment) in Oman.

The Global Private Banking Innovation Awards are the worlds most authoritative and transparently judged private wealth awards, setting global industry benchmarks and standards. The awards aim to set organisations and individuals apart, recognising the players that raise the bar in service excellence, offer superior products and embrace technology with the power of their people to re-invent the industry.


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