Kuwait (28 December, 2015)
KDD, a leading manufacturer of food and beverage products in the GCC region, and Tetra Pak®, the world leader in food processing and packaging solutions, announced the re-launch of products with a cutting-edge environmental profile for juice products. A few product lines in KDD's existing high quality and reputable juice range, will be the first in Arabia Area (Gulf and Levant regions) to be packed in Tetra Pak® cartons carrying the label of the Forest Stewardship Council™, an independent, non-governmental, not for profit organization which promotes the responsible management of the world's forests.
To receive FSC™ certification, the wood fibres used in the package must be traceable all the way through the supply chain back to the forest and that the paperboard used in the package must come well-managed forests and other controlled sources.
"We drive environmental excellence by taking a value chain approach, focusing on developing sustainable products, reducing our environmental footprint and increasing recycling. With the FSC labels, consumers can rest assure that the packaging has been sourced, with emphasis on the preservation of forests as a natural resource. Tetra Pak® will work diligently in order to sustain and further develop the FSC certified products around the world". Said Lena Feichtenschlager, Tetra Pak® Marketing Manager Arabia Area.
"KDD's carton packaging displaying the FSC will mark the accomplishment of long-standing goal of providing consumers with products with the highest quality, using state-of-the-art production facilities while also caring for the environment and the broader well-being of the people". Mentioned Walid Mourad, Marketing Manager from KDD.
Tetra Pak® launched the first FSC-labelled carton package in 2007. The following year, 2008, it sold around 100 million FSC-labelled packages worldwide, and in 2014 it reached more than 4.4 billion (i.e. 18% of the packages we sell globally carries the FSC label). A significant constraint to making FSC-labelled packages available everywhere is the limited supply of FSC certified wood, with only 15% of the world's forests certified today. Tetra Pak® continues to work with different stakeholders to support increased FSC certification of forests, with the ultimate aim of producing all of its cartons using wood fibre from responsibly managed forests with FSC certification.
Tetra Pak's® policy is to promote good health among consumers globally, by providing nutritious liquid foods that are safe, hygienic and of the highest quality. The company has been engaged in various community services and environmental activities as part of its commitment to promoting good corporate citizenship through concrete actions.
Tetra Pak® is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak® is available at www.tetrapak.com
Tetra Pak® and PROTECTS WHAT'S GOOD are trademarks belonging to the Tetra Pak® Group.
ABOUT THE FOREST STEWARDSHIP COUNCIL™
FSC is an independent, non-governmental, not for profit organization established to promote the responsible management of the world's forests. It provides standard setting, trademark assurance and accreditation services for companies and organizations interested in responsible forestry. Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations. Find more information available at www.fsc.org. The FSC license code for Tetra Pak is FSC™ C014047.
© Press Release 2015
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