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The Emirate to showcase tourism investment opportunities at ITB Berlin 2015
RAS AL KHAIMAH, UAE, 25 February 2015: Ras Al Khaimah Tourism Development Authority (TDA), which is focused on developing and promoting the Emirate's tourism infrastructure, will be showcasing Ras Al Khaimah's hotel and resort offering at this year's ITB Berlin (4th- 8th March 2015).
In its role as developer and promoter of Ras Al Khaimah's tourism infrastructure, the TDA is being accompanied by leading international and regional brands, all of which are present in the Emirate. Such brands include Hilton Worldwide, The Cove Rotana Resort, Banyan Tree Al Wadi and Banyan Tree Ras Al Khaimah Beach, Bin Majid Hotels & Resorts, Rixos Bab Al Bahr, Golden Tulip Khatt Springs Resort & Spa, Marjan Island Resort & Spa.
The TDA's participation in ITB is a central pillar of its strategy to build the reputation of Ras Al Khaimah on an international level in order to bring more tourists to the Emirate. Supporting this is the drive to create and promote exciting opportunities for investment, business development and partnerships that can play a long term role in the sustainable development of tourism in Ras Al Khaimah.
During ITB Berlin, TDA will be providing insight into that which makes Ras Al Khaimah a unique and exciting holiday destination. Natural features such as the diverse landscape, rich heritage, temperate climate alongside world class hotels are supporting Ras Al Khaimah's ambitions to become a globally recognised destination for luxury and adventure travel.
Commenting on Ras Al Khaimah Tourism Development Authority's showcase at ITB Berlin, Steven Rice, CEO, said:
"Events such as ITB are crucial to achieving the goals for the Emirate's tourism sector and establishing Ras Al Khaimah globally as well as within the region as a premium luxury holiday destination for adventure and relaxation. Our presence at ITB is a core part of our goal to strengthen ties with German speaking and European markets whose residents make up a significant proportion of our tourists.
"We are committed to the long term sustainable development of Ras Al Khaimah, as a tourism destination, and the growing number of globally ranked brands operating within our borders is testament to this. We have a clear vision for the development of Ras Al Khaimah and we look forward to building this alongside our loyal and committed partners."
About Ras Al Khaimah Tourism Development Authority (RAK TDA)
The Ras Al Khaimah Tourism Development Authority (RAK TDA) was established in May 2011 as a Government of Ras Al Khaimah entity. Its purpose is to develop and promote the Emirate's tourism infrastructure and potential both domestically and abroad, and establish the Emirate of Ras Al Khaimah as luxury travel destination.
In order to achieve its goals, RAK TDA has a Government mandate to license, regulate and monitor the Emirate's tourism and hospitality industry, to develop the Emirate's tourism infrastructure and attractions and to generate and encourage direct tourism investment and investment opportunities into Ras Al Khaimah.
RAK TDA promotes the Emirate's tourism products and services through a variety of activities, including: research and analysis of future tourism projects and current trends; representation of Ras Al Khaimah at tourism industry at overseas travel shows; educating travel professionals on Ras Al Khaimah's unique attractions through workshops, roadshows, familiarization and training programmes; coordinating and implementing joint initiatives with key travel industry players; branding and marketing strategies to encourage tourism and investment into the Emirate; media and consumer campaigns and promotions; hosting leading sporting, cultural, trade and CSR events.
About Ras Al Khaimah
Ras Al Khaimah is just a 45 minute drive from Dubai International Airport and is the perfect getaway for leisure, adventure, and luxury travel destination. Visitors to Ras Al Khaimah will enjoy idyllic sojourns on white sandy beaches and resorts, adventure activities including water sports, micro-lighting, mountain climbing, kayaking and more, as well as an eclectic selection of international gourmet experiences and world-class spas.
Learn more about Ras Al Khaimah and its activities and visit us
www.facebook.com/visitrasalkhaimah
www.youtube.com/visitrasalkhaimah
https://twitter.com/raktourism
"RAK Tourism" iPad/iPhone App.
© Press Release 2015
