With outstanding results in the fiscal year of 2014 and a broad array of products covering every aspect of the bathroom, GROHE continues to grow in the Middle East. Sales increased at 35% in its GROHE Professional category for Special Fittings compared to 2013. GROHE Middle East and Africa confirms its leading position and impending expansion in the region.
For decades, Grohe Group has been shaping the industry with outstanding products. GROHE is now underscoring this longstanding technology leadership with the new brand identity "Masters of Technology", where the focus is on the people behind the technologies and the tangible product benefits highlighting its long tradition as a technical innovator while at the same time emphasising the importance of ongoing innovation and development at all levels.
At the recent ISH, the world's leading trade fair for the bathroom experience held in Frankfurt, GROHE showcased unique products, incorporating state-of-the-art technologies, top quality standards and sustainability requirements as well as innovative design.
GROHE PROFESSIONAL-Work Smarter
GROHE Professional is a complete range of high quality, expert solutions incorporating sanitary systems, concealed solutions, connection and safety valves, and waste-water technologies.
Besides the new ceramics portfolio, modern highlights include electronics infrared technologies seen in the new GROHE Eurosmart Cosmopolitan E. In addition, the new Rapid SL solutions in the area of installation systems for more effective support for specialist partners offer the right frame for all sanitary systems.
GROHE has a long-standing track record in supporting its professional partners in the sanitary sector with comprehensive services and well thought-out products. GROHE is expanding its commitment to this sector with a wide array of installation systems and innovative functions in the connection and safety valves and waste-water technologies.
The expanded GROHE Professional activities demonstrate the manufacturer's commitment to keeping GROHE Professional firmly focused on its professional partners in the sanitary sector and aligning all products and services carefully with their needs and requirements.
Smart engineering for simplified installation
Smart engineering for the greatest possible flexibility in designing modern bathrooms - this is what the GROHE Rapid SL installation system is all about. Now GROHE has added a number of innovative solutions to the range. These include a new Rapid SL frame and expanded wireless remote control of low-barrier toilets as well as an odour extraction unit with an activated carbon filter for unventilated bathrooms.
Smart technologies for public washrooms
Sanitary products for public washrooms need to meet a range of special requirements. Efficient cleaning, customised control options and effective protection against vandalism are some of the key criteria from a management point of view. This is why all three factors received a lot of attention in the development of the latest electronically controlled GROHE systems and products for this sector. Numerous faucets in this GROHE range are now fitted with a smart technology enabling data exchange with mobile devices.
About the GROHE Group
The GROHE Group comprises Grohe AG, Hemer; Joyou AG, Hamburg and other GROHE subsidiaries in foreign markets. The GROHE Group is the world's leading provider of sanitary fittings.
With its global GROHE brand, the GROHE Group has relied on its brand values of technology, quality, design and responsibility for decades to deliver "Pure Freude an Wasser". With the JOYOU brand, the Group covers the fast-growing Chinese market.
Spearheaded by GROHE Group S.à r.l., Luxembourg, the GROHE Group has a global workforce of around 9,300 people (including some 3,500 at JOYOU). There are about 2,400 employees working at GROHE in Germany. With three production plants in Germany as well as several plants in other markets, the GROHE Group generated consolidated sales of €1.45 billion in 2013.
The GROHE Group, which was taken over by the LIXIL Group and the Development Bank of Japan in January 2014, currently generates some 85 percent of its sales outside Germany.
The LIXIL Group is the global leader in the building materials and housing equipment industries. Effective 1 April 2015 (pending relevant regulatory approvals and internal corporate procedures), the global sanitary ware business of LIXIL Group will be integrated in the new LIXIL Water Technology Group (LWTG) business unit. The GROHE, American Standard, JOYOU and LIXIL/INAX brands will remain independent within LWTG.
Memac Ogilvy contact:
Carmen El Hajj/ PR Director
Layale Abou Antoun/ Account Management
Emails: layale.abouantoun@ogilvy.com
© Press Release 2015
