Manama, Bahrain, 26th May 2015

Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, announced that work is well on target for its new bespoke $30 million showroom that will encompass its prestigious marques, Jaguar and Land Rover.

Construction of the $30 million showroom is well underway and nearing completion, with a targeted date of its inauguration being towards the last quarter of 2015. The showroom is set to be the first purpose built facility in the G.C.C. to be fully compliant with Jaguar Land Rover's latest corporate identity standards. Located adjacent to the existing Euro Motors showroom in Sitra, the $30 million two level showroom will spread over 5,000 square meters and has been specially designed from the outset to solely house new as well as Approved Jaguar and Land Rover vehicles for a minimum of the next ten years.

Speaking on this auspicious occasion, Nawaf Al Zayani, Managing Director of Euro Motors Jaguar Land Rover said: "This is Euro Motors' most aggressive investment strategy in showroom development in recent years. Gauging from the massive size of development and the worth of the investment, the showroom is set to substantially raise the standards for all other dealers in the Kingdom of Bahrain. Initially, the amount that was specified for the construction of the showroom was set at $25 million but in order to ensure the provision of the very best facilities that comply with the Jaguar Land Rover requirements and elite standards, we decided to increase the original budget considerably to $30 million so as to include every service possible to guarantee utmost convenience to our customers."

"With Euro Motors Jaguar Land Rover exceeding their sales figures with an extraordinary showing in 2014 by recording an amazing 41% increase in the sales of Jaguar cars as well as equally impressive figures for Land Rover vehicles, we needed a bespoke showroom, one that is a manifestation of the grandeur and acute functionality of the Jaguar and Land Rover vehicles it is set to accommodate and one that aptly portrays the confidence and pride that Euro Motors thrives on. Incorporating all these elements, the new showroom is also aimed at supporting the sustained growth in marketing and sales activities witnessed in 2014. We look forward to a foreseeable future of prosperity, one which is fuelled by our far-sighted and visionary ambitions of greatness and success, as the more we grow, the more we are able to give back to our customers," he added.

The showroom is being constructed such that it follows the Jaguar Land Rover Arch concept wherein one showroom entrance will lead to two separate areas, each reflecting the respective brand identity thereby emphasizing on the strengths and uniqueness of Jaguar cars and Land Rover SUVs. The display space capacity for the new Jaguar and Land Rover vehicles has been doubled as compared to the existing showroom and the new and improved showroom will be expansive enough to accommodate a substantial increase in the Approved vehicles section as well. The functional new showroom will also incorporate a state of the art workshop with its capacity more than twice that of the current workshop. This will allow work on 32 vehicles at a time. The facility growth will be supported by an increase in the total staffing levels to a total of 100 technical and non-technical personnel.

Mr. Simon Ellis, Euro Motors Jaguar Land Rover General Manager, commented on the progress so far, saying: "We at Euro Motors Jaguar Land Rover are immensely pleased to be on target with the construction of the showroom and after-sales facilities. Jaguar Land Rover are continuing to develop a significant number of new, exciting and innovative vehicles that deserve to be displayed in only the very best of environments and this new facility serves the purpose of the same and more. It has been designed to provide an industry leading customer experience for our invaluable clientele, regardless of whether they approach us to purchase a brand new vehicle, an Approved car or a lightbulb. With the work nearing completion, we are in eager anticipation to officially introduce to the people of the Kingdom of Bahrain the many facilities and amenities that the new showroom will have to offer. We are confident that it will further consolidate Euro Motors' strong position as leaders in the automotive industry in the Kingdom."

Having already been a long standing partner and official Land Rover distributor in the Kingdom for over 15 years, Euro Motors was appointed by Jaguar Land Rover Limited as the Exclusive Importer and Distributor for Jaguar in Bahrain in October 2013. Euro Motors has since gone from strength to strength in exceeding all expectations with their exceptional sales record with respect to both distinguished brands.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.

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Issued by prlinks on behalf of Euro Motors Jaguar Land Rover
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© Press Release 2015