Abu Dhabi: Silal, Abu Dhabi’s new Agritech and fresh produce company, recently signed a supply agreement with Barakat, the prominent producer and distributor of fresh juices, and fruits and vegetables, to provide the latter with substantial supplies of fresh fruits and vegetables grown in Abu Dhabi. Under this agreement, high-quality fresh produce grown in Abu Dhabi will be available across the UAE through Barakat’s extensive product range and network.
His Excellency, Eng. Jamal Salem Al Dhaheri, CEO of Silal said: “Silal is keen to work with partners to offer a diversified range of high-quality, locally grown produce at competitive prices. This agreement is an endorsement of our capabilities as a leading supplier of local fresh produce and recognises the mutual commitment of Silal and Barakat to supporting local farmers and home-grown produce. As the first step of a strategic collaboration with Barakat, this agreement advances Silal’s objectives to boost technology-enabled production of local, fresh produce and to support ADQ’s efforts in enhancing the local food supply value chain.”
Kenneth D’Costa, Managing Director of Barakat said: “This partnership is in line with our philosophy of serving the “Best of Fresh”. It enables us to leverage our supply chain capabilities to promote local produce consistent with our commitment towards sustainability. We are a local business, and we are incredibly proud of the grit and resilience of our growers in the UAE adopting technological solutions to promote food accessibility.”
This agreement is part of Silal’s remit to enable local farmers to drive sales of their fresh produce to all UAE consumers, not only developing sustainable local supply from farm to table, but also decreasing reliance on imported produce which can be supplied locally.
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About Silal:
Silal is part of ADQ, one of the region’s largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi’s diversified economy. Silal was established in September 2020 to diversify sources of food products and stimulate local manufactured and agri-food sectors. The company works in line with the Abu Dhabi Government’s directives to promote food supply and distribution in the emirate. Silal’s mandates include empowering the food and agricultural sector and local farmers in Abu Dhabi, as well as managing procurement programmes and strategic stocks of foodstuffs, in cooperation with Abu Dhabi Agriculture and Food Safety Authority (ADAFSA). The company also executes specialised knowledge transfer programmes on desert farming techniques, and devises research and development projects to support the increase in local production of fruits and vegetables for smallholder farmers in the UAE.
About Barakat:
Established in 1976, Barakat is a leading producer & supplier of a diverse range of fresh produce as well as manufactured fresh food & beverages to Premium Hospitality, Cafes & Restaurants, Class A retailers and major Catering companies in the UAE. With two state-of-the-art manufacturing facilities, 350 refrigerated vehicles, multiple distribution centers across the UAE and 1500+ passionate employees, Barakat has decades of experience in sustaining the vibrant international and local sourcing & distribution network for high quality fresh produce from the best farms within the UAE as well as from across the world. Barakat’s products are available across all top hypermarket & supermarkets, convenience stores as well as online, apart from the brand’s own fresh eCommerce platform, the Barakat app. The brand also has retail footprint in key locations across Abu Dhabi, Dubai and Sharjah. Website: https://barakatfresh.ae/
For more information, please contact:
Mary Khamasmieh
Weber Shandwick
E: mkhamasmieh@webershandwick.com
Rawad Khattar
Weber Shandwick
E: RKhattar@webershandwick.com
Sara Abuhassira
Weber Shandwick
E: SAbuhassira@webershandwick.com
© Press Release 2021
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