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Dubai, UAE: Emaar Malls, the UAE’s leading owner and operator of shopping malls has partnered with Emirates Skywards, the award-winning loyalty programme of Emirates Airline, to deliver the ultimate rewards scheme for shoppers. With the launch of the Emaar Malls Rewards Programme, anyone that purchases goods, food or leisure experiences at The Dubai Mall can now earn Skywards Miles. Simply put: Shop. Earn. Fly.
The Emaar Malls Rewards Programme, currently valid at The Dubai Mall, rewards any spend of AED 100 or more with Skywards Miles at a rate of 1 Mile per USD 1 (approx. AED 3.67) for Silver, Gold and Platinum members, and 1 Mile per USD 2 (approx. AED 7.34) for Blue members. This includes spend at all retail stores, dining outlets and leisure activities such as Dubai Aquarium & Underwater Zoo, VR Park, Dubai Ice Rink and Reel Cinemas.
Nasser Rafi, CEO of Emaar Malls, said: “The Emaar Malls Rewards Programme sees two of Dubai’s most renowned brands, Emaar Malls and Emirates Skywards team up to offer residents and visitors to the city with a first-of-its-kind rewards programme. As the world’s largest shopping and entertainment destination with over 80 million visitors annually, The Dubai Mall offers an unmatched offer of shopping, dining and leisure. With the launch of this programme, we’ve elevated the guest experience even further by offering the ultimate reward of travel exclusively to our shoppers.”
“We are pleased to be partnering with Emaar Malls to offer our members more opportunities to earn Miles. The Dubai Mall is a great shopping and leisure destination for our members based in the UAE as well as those visiting Dubai. Emirates Skywards members can redeem their Miles on Emirates flights, and a wide range of offers including hotel stays and tickets to international sporting events,” said Dr. Nejib Ben Khedher, Senior Vice President, Emirates Skywards.
The Emaar Malls Rewards Programme will operate via The Dubai Mall mobile app. To begin earning Skywards Miles, shoppers need to register for the programme directly on the app, link their Skywards account and scan in a valid store receipt from an outlet in The Dubai Mall through the app’s scanning feature. Each receipt must be for purchases totalling AED 100 or more and dated within 14 days of the original transaction. For purchases under USD 1,000 (approx. AED 3,672), Skywards Miles will be credited to the member’s account within 24 hours. For greater purchases, the validation process may take longer.
Emirates Skywards Platinum and Gold members can spend and earn unlimited Miles per month, while Silver and Blue members can spend and earn up to 10,000 and 5,000 Miles each month respectively.
Emirates Skywards Platinum members will also have access to reserved parking at P2 at Fashion Avenue Parking, and complimentary access to The Lounge, Fashion Avenue.
The Dubai Mall, the world’s largest shopping and entertainment destination, is part of Downtown Dubai, Emaar Properties’ flagship mega-development.
For more information, visit www.thedubaimall.com or call 800 DUBAI MALL (800 38224 6255)
Connect with @TheDubaiMall on Instagram, Twitter & Facebook
About The Dubai Mall:
Located in the heart of the prestigious Downtown Dubai is The Dubai Mall, the world’s largest and most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually. With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space, over 1,300 retail outlets including two anchor department stores Galeries Lafayette and Bloomingdale’s and over 200 food and beverage outlets.
The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The newly expanded Fashion Avenue provides a significant boost to Dubai’s premium shopping options. With over 150 luxury shopping and dining experiences including flagships and new concepts, Fashion Avenue is set to be the Middle East’s premier luxury shopping destination.
The Dubai Mall features the world-class Dubai Aquarium & Underwater Zoo featuring thousands of aquatic animals and a 270-degree walkthrough tunnel; and first-of-its-kind attraction for the Middle East, VR Park, a unique virtual reality attraction. Other family components include KidZania®, an innovative children’s ‘edutainment’ concept; the Reel Cinemas megaplex; and the Olympic-sized Dubai Ice Rink. For visitors, there are the adjoining 5-star premium hotels, Address Dubai Mall and Address Boulevard and direct access to the Dubai Metro via link bridge.
Along the mall’s sprawling waterfront promenade, is the world’s most spectacular outdoor musical water fountain – The Dubai Fountain – with lights, water jets and laser projections choreographed to themed music and songs. Spanning a length of over 275 m, the fountain’s powerful water nozzles shoot water sprays of over 450 ft (equivalent to a 45-storey building).
The Dubai Mall acts as a gateway for visitors to Burj Khalifa, the global icon. Tickets to At the Top, Burj Khalifa SKY, the world’s highest observation deck, are available exclusively to visitors of The Dubai Mall. For more information, visit www.thedubaimall.com or Connect with @TheDubaiMall on Instagram, Twitter & Facebook
About Emirates Skywards:
Emirates Skywards membership is free. Besides flight rewards and upgrades, members can earn and redeem Skywards Miles through over 100 programme partners including airlines, hotels and retail & lifestyle outlets. Members also enjoy money-can’t-buy-experiences at popular events worldwide and access to 41 Emirates lounges in major cities worldwide. Other benefits include lounge access, priority check-in and boarding and special privileges for Wi-Fi and advanced seat selection on board. For more information visit www.emirates.com/Skywards
For more information, please contact:
Rania Moussly | Nivine William
ASDA’A B-M
+9714 4507 600
rania.moussly.com| nivine.william@bm.com
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