- Donations will provide meals to families in need
Riyadh - Landmark Arabia, the Middle East’s leading retail and hospitality conglomerate, today announced that its home-grown brands will partner with Et’aam, the Saudi Food Bank, once again to support the most vulnerable segments in Saudi Arabia during the Holy Month of Ramadan. The partnership with Et’aam is a step towards supporting the worthwhile objective of Saudi Vision 2030 to ensure inclusive access to clean food and drinking water.
Landmark Arabia’s brands including Centrepoint, Babyshop, Splash, SHOEMART, Lifestyle, Max, Shoexpress, Home Centre and Home Box will collaborate with Et’aam for the second year in a row to undertake a donation drive in-store and online, with all proceeds being allocated to ensure free food supplies reach the most vulnerable communities in need. Customers making purchases can add SAR5, SAR10, SAR 20 or SAR50 to their receipts and contribute to the Et’aam food bank.
Speaking on the initiative, Nisha Jagtiani, Group Director, Landmark Group, said: “We are partnering with Saudi Arabia’s largest food bank, Et’aam for the second consecutive year to support its noble cause in ensuring availability, access and consumption of nutritionally adequate food for those who need it the most. Our brands have been in the region for many years. Now more than ever, we need to collectively leverage our capabilities in support of our communities to make a meaningful impact. We thank our customers for joining hands with us to play our part in providing essential relief to people across this nation, during the Holy Month of Ramadan.”
Faisal Al Shoushan, CEO of Et’aam, said: “We commend Landmark Arabia for joining forces with us once again to fulfil our mandate of supporting the needy and advancing the efforts of our leadership to shape a cohesive society. Our sustainable social alliance brought great relief and positively impacted the community last year during the pandemic.”
The Landmark Group has partnered with humanitarian organizations across the region to roll out GCC-wide fund-raising initiatives as part of the Group’s CSR objective to support the least privileged segments of our society.
In the UAE, Landmark Group is partnering with the UN Refugee Agency (UNHCR) to contribute to its Ramadan campaign ‘#EverySecondCounts. UNHCR has been working on the protection of refugees for 70 years, in 135 countries around the world. Today, 79.5 million people worldwide have been forcibly displaced, with COVID-19 further exacerbating the situation. Every year, UNHCR appeals to the public during the month of giving and generosity to help raise funds for refugees and internally displaced families in need.
In Bahrain, Landmark Group is partnering with Child’s Wish Society, officially launched in 2012 as an association under Bahrain’s Ministry of Labor and Social Development. Run with a mission to shape a cohesive society and instill a culture of generosity, giving, and social responsibility through financial and moral support for children in need, the Society has fulfilled the basic wishes of many orphans through its Ramadan, Eid, and Back-to-School campaigns.
In Oman, the Group will collaborate with Al Rahma Association for Motherhood and Childhood, a non-profit established in 2005 and supported by the societal development committee at Wilayat Alseeb, to deliver food packets and financial support as well as essentials to some of the thousands of low-income families registered with the Association.
In Qatar, Landmark Group is partnering with Qatar Charity, an international charity organization established in 1992 for the development and sustainability of needy communities across the globe. The Group have joined hands with the humanitarian organization to help support the families and children of blue-collar workers in the country.
-Ends-
About Landmark Arabia
Landmark Arabia, Middle East’s leading retail and hospitality conglomerate, was launched in the Kingdom of Saudi Arabia in 1994. Since its inception, the Group and its brands have created exceptional value for communities across the region, with its presence in GCC, India and now in South East Asia as well.
Landmark Arabia’s retail offerings include more than 10 homegrown brands such as Centrepoint, Babyshop, SHOEMART, Lifestyle, Splash, Max, Home Centre, Home Box, Shoexpress, and hospitality brands like Fitness First, Zafran etc - all of which are household names in Saudi Arabia. Along with own brands, Landmark Arabia also franchises international brands such as Ecco, Steve Maiden, Adidas, Carpisa and Nandos among other global brands in the region.
The brands ensure the delivery of a seamless shopping experience to customers through a keen focus on their e-commerce and omni-channel capabilities as well.
Landmark Arabia currently operates over 600 stores spanning more than 9 million sq ft of retail space and employs over 10,000 staff members, with over 4,750 Saudi employees. More than 80% of Saudi national employees are women.
The Group is proud of having one of the largest loyalty programs “SHUKRAN” in the Kingdom with millions of members.
For further information, please contact:
Malek Abdelrahman
APCO Worldwide
Email: mabdelrahman@apcoworldwide.com
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
