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Dubai, UAE: A shopping experience full of opportunities and rewards awaits customers at City Centre Deira as the mall brings the community together to celebrate Chinese New Year. Until 1 February, the mall will get customers in the festive mood with a vibrant activation and instant rewards.
In the west court of the mall, visitors will find the stunning cherry blossom-inspired Tree of Fortune activation. Here, shoppers can receive instant prizes in traditional red packets that will hang from tree branches like leaves, ready for mall visitors to pluck. The prizes include retail vouchers from participating stores, VOX Cinemas tickets, gold coins, and so much more.
Providing a place for personal reflection, the activation space also invites guests to share their wishes for the new year with the community by noting them down on the Wish Tree. Whether gifting loved ones or treating themselves, shoppers can gain access to the space when they spend AED 500 or more in the mall.
Nada Abou Saab at Majid Al Futtaim – Marketing Director, Shopping Malls (East Region)
said: “As we work hard to create an engaging and rewarding shopping experience, we also want to shape a space where the community feels at home. The Chinese New Year activation is another example of how we’re creating a welcoming shopping and entertainment destination in Deira, while granting our visitors some incredible prizes. In the spirit of the occasion, we’re pleased to give good fortune to the community and provide an unforgettable experience to start the year.”
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.
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