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Consumers who are loyal to their brands need to be rewarded, and finding the right partners to provide them with such is essential, especially considering the trends of the times, the top official of one of the biggest electronics retaliers in the UAE says.
"Most of the content consumption has become personalised. Gone are the days when you used to have a single TV and play content for the entire family," Nilesh Khalkho, CEO of Sharaf DG told Khaleej Times.
"What we see now is that in any house we go to, there is a minimum of five to seven screens; each member wants to consume content individually... that's how all these streaming services have become very popular."
Khalkho was speaking during the launch of Sharaf DG's partnership with subscription video-on-demand provider Starzplay in Dubai, in which the latter will be offering free annual subscriptions to members of the former's DG Member programme.
"You always want to create value for your customers... but there are those that are loyal to you... they should feel special, they should receive something no one else can get."
"Our latest strategic partnership makes perfect sense... we share a customer-centric approach that drives benefits and enhances value for our customers," Starzplay CEO Maaz Sheikh added.
The partnership also represents Starzplay's latest expansion process. The company made a multimillion-dollar investment in programming content during the first quarter of 2019, curating series and movies tailored to a demographically-diverse viewer base.
Khalkho revealed that, on a monthly basis, Sharaf DG sells about 55,000 'screens', referring to devices that can be used to consume digital content. Of this figure, around 40,000 are smartphones.
Khalkho also confirmed that Sharaf DG will be opening more stores this year, including one next month in Ajman and another at Dubai Hills towards the end of the year. Existing smaller stores, he added, will also be transformed into bigger outlets.
- alvin@khaleejtimes.com
